Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings and revenue to OTAs and competitors.
In today’s podcast we dissect an article with all the details of PPC ad testing by sharing three tests that can (and should) be run by every hotelier.
To listen to this TravelBoom podcast, visit here.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.