Google Told More Transparency Needed in Flight and Hotel Prices by Regulator – PhocusWire

Google stall at an event in Germany - Unsplash Rajeshwar Bachu
Google Told More Transparency Needed in Flight and Hotel Prices by Regulator

The European Commission urged Google for more transparency from online flight and hotel prices.

Google has been given two months to communicate changes to the regulator.

Alongside the Consumer Protection Cooperation authorities, the EC is asking Google to comply with EU law saying “consumers need to know how the results of their search… are ranked and if payments may influence the ranking.”

In a statement, the EC says flights and hotels presented on Google should be “final and include fees or taxes that can reasonably be calculated in advance.”

Didier Reynders, commissioner for justice, says: “EU consumers cannot be misled when using search engines to plan their holidays. We need to empower consumers to make their choices based on transparent and unbiased information.” 

The statement adds that if changes made by Google don’t go far enough a “follow-up dialogue will take place. National authorities may ultimately decide to impose sanctions.”

The authorities also said Google should remove to disable access to content “in breach of consumer protection rules” faster when reported by Consumer Authorities.

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