The U.S. hotel industry reported all-time monthly highs in average daily rate (ADR) and revenue per available room (RevPAR) on a nominal basis, according to July 2021 data from STR.
July 2021 (percentage change from July 2019):
- Occupancy: 69.6% (-5.5%)
- Average daily rate (ADR): US$143.30 (+6.0%)
- Revenue per available room (RevPAR): US$99.71 (+0.2%)
When adjusted for inflation, the ADR and RevPAR levels were lower than the all-time highs recorded in 2019. On an absolute basis, occupancy was the highest for any month since August 2019.
Among the Top 25 Markets, Oahu Island experienced the highest occupancy level (82.0%), which was still down 6.9% from the market’s 2019 benchmark. The market also recorded the highest ADR (US$258.65) and RevPAR (US$212.00).
Tampa saw the highest occupancy increase in over 2019 (+3.7% to 76.1%).
Markets with the lowest occupancy for the month included Washington, D.C. (55.9%) and Minneapolis (57.1%).
San Francisco/San Mateo reported the steepest decline in occupancy when compared with 2019 (-31.7% to 57.5%).
Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.