Peachtree Hotel Group Announces VP Appointments

Peachtree Hotel Group announced the appointments of Delana Meyer as vice president of digital media and strategy and Jeanne Smith as vice president of revenue to its hotel operations and management division, Peachtree Hospitality Management. They will report to PHM's senior vice president, revenue generation, Vickie Callahan.

“I am proud to have these two exceptional executives join our leadership team,” Callahan said. “Together, these women bring more than 50 years of sales, marketing and digital experience in the hospitality industry to the organization. Their expertise and leadership will be critical in helping Peachtree continue to drive measurable growth in its hotel portfolio.”

Consistent with PHM’s objective of fostering an environment of gender equality, these executive appointments confirm the company's commitment to this important area. PHM has approximately 50% of women in leadership positions.

Meyer will be responsible for executing PHM's e-commerce property sales and marketing strategies in this newly created role. Prior to joining the company, she served as vice president of business development and marketing for Zion Heritage, where she was responsible for developing new lodging projects near Zion National Park. Previously, she was vice president of digital strategy for Crescent Hotels & Resorts and corporate director of e-commerce and marketing for John Q. Hammons Hotels & Resorts.

Smith will oversee revenue optimization strategies to increase topline revenue for PHM's portfolio of hotels. Before joining the company, she spent 30 years with Marriott International and Starwood Hotels & Resorts where she held numerous leadership roles in revenue optimization, most recently as a leader with The Americas Eastern Region driving topline for the luxury and lifestyle portfolio. Notably, she supported topline revenue teams with more than $1.5 billion in sales and provided strategic planning for more than 50 hotels, including extensive experience with hotel openings, transitions, and re-brandings.

Peachtree is a real estate private equity investment firm investing primarily in hospitality. Since its founding in 2008, the company has completed hundreds of real estate investments valued at more than $5 billion in total market capitalization, and currently has $1.9 billion in equity under management.