OTA Insight Showcases How Predictive Market Intelligence and Advanced Rate Strategies Are Key to Hotel Recovery at HITEC 2021

Illustration of a dashboard on a computer screen - Source OTA Insights
OTA Insight Showcases How Predictive Market Intelligence and Advanced Rate Strategies Are Key to Hotel Recovery at HITEC 2021

Leading provider of data intelligence solutions set to give attendees the latest insight into how hotels can anticipate fluctuating demand and ensure maximum profitability.

OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is honoured to announce its participation as an official exhibitor at the upcoming HITEC Dallas tradeshow, taking place September 27-30. Exhibiting its range of advanced market intelligence solutions at booth #1805, OTA Insight will provide attendees with expert guidance over how they can leverage the latest technologies to accurately predict upcoming demand as well as ensure the maintaining of a competitive and profitable business. 

New to HITEC this year is OTA Insight’s showcasing of Market Insight, hospitality’s first ever predictive market intelligence platform. A powerful analytical solution, Market Insight eliminates the uncertainty that comes with historical performance analysis by instead providing real-time metrics into future market demand projections. Aggregating data from a range of top funnel sources, including OTAs, GDSs, airlines and meta review sites, Market Insight serves as the industry’s key to determining guest intent and monitoring progress of the industry’s recovery by city and region. Market Insight even comes equipped with intuitive heat maps and alert capabilities to guarantee that hoteliers can instantly identify any new market opportunities before the time window to effectively respond is missed.  

“Now more than ever, the hospitality industry needs forward-looking data tools that can provide hoteliers with the crucial insight they need to successfully steer their business according to how market conditions continue to evolve,” said Gino Engels, co-founder and CEO at OTA Insight. “One thing that the pandemic has taught us is that it is insufficient to rely on historical trends, especially when dealing with new and previously unanticipated circumstances. We are therefore honoured to demonstrate to this year’s HITEC attendees that there is a better, more accurate alternative to determining how they should adjust their business strategies in a way that always results in enhanced revenue opportunities, and no matter how conditions within the industry may ultimately unfold.”

In addition to Market Insight, OTA Insight will also be providing attendees with demonstrations of Rate Insight, the industry’s most advanced platform for identifying the pricing strategies of competitors. With Rate Insight, hoteliers can gain a fully comprehensive, real-time analysis of a competitor’s rates, ranking, reputation and OTB occupancy in granular detail. Using such metrics, properties can compare and contrast the long-term discounting strategies of competitors with their own, providing for always accurate benchmarking abilities that maximise success in attracting higher booking volumes.

To further educate attendees on how they can adopt the most optimal rate strategies for their businesses, OTA Insight is also set to provide booth visitors with its recently published rate strategy evolution report. Focusing in on the North American market, this report details the evolution of the usage of non-refundable and semi-flex rates by hoteliers from the beginning of the pandemic to present day. 

Other OTA Insight solutions to be demonstrated at HITEC Dallas further include Revenue Insight, the industry’s leading platform for unlocking the true revenue-earning potentials of a hotel’s PMS data. Attendees can also learn details on Parity Insight, an end-to-end for hotel groups and chains that can instantly discover and resolve any parity issues across a portfolio.

Media enquiries: For further press information please contact us at pr@otainsight.com.

About OTA Insight

OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly-intuitive and customizable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading revenue management systems and data benchmarking providers. OTA Insight’s team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia and India, and supports more than 40,000 properties in 168 countries. Ranked one of 10 “Ones to Watch” in the Sunday Times Tech Track 100, OTA Insight is widely recognized as a leader in hospitality business intelligence.

For more information, visit www.otainsight.com and follow us on Twitter @otainsight.