Real estate services provider JLL is launching a short-term rental platform it’s positioning as a rival to giants in the space including Airbnb and Booking.com.
Called JLL Short Stays, the platform will offer flexible, professionally managed short-term rental stays ranging from three months to more than 12 months in cities across the United Kingdom.
The platform is powered by U.K. proptech company Lavanda, a software-as-a-service platform that connects real estate portfolio brokers with home-share services.
Lavanda, an existing partner of JLL, raised $5 million back in September 2019.
JLL says the launch of its short-term rental service, which is targeted to both leisure and business travelers, allows its institutional real estate clients and partners to capitalize on the pandemic-driven demand for flexibility in urban rentals.
“The innovative platform lays the foundations for JLL to deliver yet further optimized returns for institutional residential portfolios, creating a unique selling point as it seeks to aggressively expand its residential business,” the company says in a statement.
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