Google Posts Open to Hotels for Update Notices but Not Promotions – Search Engine Land
Google has updated the business profile post policy document to add a section for “hotel posts.” The new policy says:
- Hotel businesses can create local posts to provide relevant, timely info to customers. Examples of helpful posts include COVID-19 protocols, updates to amenities or renovations, and events that take place on the property.
- Hotels can’t create “offer” posts, or any post that suggests the existence of or that links out to deals, promotions, special offers, or discounts. This ensures that customers don’t get confused about where to navigate on the hotel placesheet to find organic and ad prices from partners.
Not for promotional purposes. Clearly, Google does not want hotels to use Google Posts for promotional purposes or to highlight offers, deals, discounts or other promotional reasons. Google said they don’t want hotels to use it for promotional purposes because they don’t want to confuse searchers and consumers. Confuse how? Well, Google often shows the price for the hotel and if there are deals or promotions that cause confusion around the price, that can be upsetting.
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Categories: Internet