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Cloudbeds Launches Inaugural State of Independent Lodging Report

Report Cover - State of Independent Lodging Report

Cloudbeds Launches Inaugural State of Independent Lodging Report

The report utilizes data gathered from thousands of properties globally to shed light on the current state of travel recovery, booking behavior post-pandemic, and travel trends influencing consumer behavior

Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the launch of its inaugural State of Independent Lodging Report. The first installment of the report, which will be released annually, offers a unique and data-rich view into the independent lodging segment, including data from property types and segments often overlooked in industry reporting.

“Over the past decade, we have enjoyed a front-row seat to one of the world’s most dynamic and accelerating industries. We’re thrilled to utilize that privilege to deliver this report,” said Adam Harris, Co-Founder and CEO of Cloudbeds. “Our mission is to arm owners and operators with clarity as they navigate the ever-changing travel landscape.”

By leveraging a wealth of aggregated and anonymized data from across the globe, Cloudbeds identified trends shaping the travel landscape. These trends include value-driven decision-making, the shift to virtual front desks, blended travel (flexcations, bleisure) meeting hybrid hospitality, new technologies to disrupt travel search and inspiration, and a shift from focusing on amenities to guest experiences.

The report highlights the following insights:

Average Daily Rate (ADR) & Occupancy

Booking Source

Booking Window

Length of Stay

Stay Patterns

Cloudbeds created this report utilizing and analyzing proprietary data from a sample of 1,400+ properties across 60 countries worldwide, selected to ensure statistically significant distribution across geographic regions and include various property types. The results are divided into four key regions: North America, Latin America (including Mexico), Europe, and Asia Pacific (including Australia and New Zealand). Properties in the data set comprise hotels, hostels, bed & breakfasts, vacation rentals, motels, and alternative accommodations.

The report also includes survey findings from an October 2022 survey of Cloudbeds’ customers on the goals and challenges for independent properties. The survey found the top three business goals for independent properties for 2023 are increasing occupancy (52%), increasing direct bookings (51%), and improving operational efficiency (34%). Some of the biggest challenges that independent properties are facing include inflation and rising costs (46%), property maintenance (30%), digital marketing (22%), guest experience (15%), and pricing & revenue management tools (14%). Lastly, the top five technology investments for independent properties are guest engagement, website design & digital marketing, mobile keyless entry & pre-check-in, frictionless payment, and pricing & revenue management solutions.

Please visit to download the report.

About Cloudbeds

Cloudbeds is the platform that powers hospitality, enabling tens of thousands of lodging businesses in more than 150 countries worldwide to grow and thrive. The award-winning Cloudbeds Platform brings together technology solutions to increase revenue, delight guests, and streamline operations into a single unified system, enhanced by a curated marketplace of third-party integrations. Founded in 2012, Cloudbeds was named No. 1 PMS, No. 1 Hotel Management System, and No. 1 Guest Messaging Software by Hotel Tech Report in 2023 and was recognized as a major player in the 2022 IDC Marketscape Report. For more information, visit

Posted by on March 21, 2023.

Categories: Trends

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