Martin Greenwood Named Area Managing Director of LaPlaya Beach & Golf Resort and Inn on Fifth in Naples, FL

Martin Greenwood

Noble House Hotels & Resorts announced the appointment of Martin Greenwood to Area Managing Director of LaPlaya Beach & Golf Resort and Inn on Fifth. In his new role, Greenwood will be responsible for overseeing all resort operations and profitability, training and development of hotel leadership teams, and reinforcing providing day-to-day support for hospitality needs at both Naples-based boutique luxury properties.

“We are thrilled to welcome Martin to LaPlaya and Inn on Fifth’s family as our new area general manager,” said Linda Menshon, area director of sales and marketing Noble House Hotels & Resorts. “Boasting more than 20 years of hotelier leadership experience, we are confident that Martin will have a great impact on both properties as we continue to promote positive guest relations and further increase the profitability and revenue of both hotels.”

Prior to joining the Noble House Hotels & Resorts family, Greenwood served as the VP of Operations for Highgate hotels, where he successfully led the resort to a year of award-winning record-breaking numbers in the 2022-2023 year. Greenwood was with Crescent Hotels and Resorts from 2019-2022, where he spearheaded crisis strategy during the 2020 global pandemic and played a crucial role in the innovative revenue streams and guest engagement during that time.

“It is truly an honor to work with the renowned LaPlaya and Inn on Fifth properties,” said Greenwood. “I eagerly anticipate working alongside talented hospitality professionals from both properties to enhance the guest experience at these renowned resorts. Together, we will focus on meaningful interactions and uphold a standard of excellence to ensure unforgettable stays for our guests.”

With extensive experience in hotel management, Greenwood brings a passion for exceptional guest services, property growth and food and beverage execution. As area general manager, he will work closely with Noble House leaders to direct, develop, and promote LaPlaya Beach & Golf Resort and Inn on Fifth.