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Feeling the Pinch of the Latest Google Core Update? Here is How Hotels Should Respond – By Apollos Gause

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Search engine optimization is a critical part of any hotel’s digital marketing strategy. With nearly three out of four travel bookings now happening online, having a strong presence on Google can be one of the biggest factors that contributes to any given property’s success. That’s why Google’s recent March 2024 Core Update deserves close attention from the hospitality industry.

The March 2024 Core Update is a significant shift in Google’s search algorithms and policies. It’s aimed at combating spam and low-quality content across the web. The rollout began at the start of the month, with websites given a two-month window to comply with the new site reputation-policy before potential penalties kick in.

So, what exactly does this update entail? And what steps should hotels take to ensure they stay on Google’s good side?

Let’s break it down:

The primary building blocks

The bulk of the update focuses on making a fundamental shift to how Google indexes and ranks content. Among these changes:

Ultimately, it all adds up to Google working to combat worrying trends in online content in order to put everyone’s best digital foot forward — thereby attracting the most beneficial audience.

How hotels should respond

For years, Google’s advice around core updates has remained consistent: Focus on creating high-quality, compelling content that truly serves your audience’s needs. This latest rollout simply reinforces that stance, while also providing more concrete examples of what Google considers “low-quality” material.

With that in mind, hotels should respond to the March 2024 update by:

Ultimately, Google’s March 2024 Core Update reinforces what the search engine has prioritized for years: a great online experience for users. By cleaning up spam and low-quality pages, Google aims to surface the most trustworthy, helpful, and relevant results for any given query.

For hotels specifically, that means redoubling the commitment to crafting quality content marketing that informs and engages travel shoppers. Generic “filler” posts and thin, irrelevant content repurposed across hundreds of sites simply won’t cut it anymore. User value has to be the top priority now more than ever.

Need a hand making sense of it all? Cendyn can help!

If you need an advantage when it comes to auditing your hotel’s digital presence, updating your content strategy, or understanding hospitality SEO in the wake of this update, we strongly encourage you to reach out to Cendyn today. Our seasoned team of industry-savvy marketing experts can ensure your property stays ahead of the curve. We can also help you make the most of your hotel’s ad budget, customer engagement and marketing strategies — which is all a direct path to enhanced guest satisfaction and increased revenue.

Apollos Gause

Apollos Gause – SEO & Growth Innovator. Connect with Apollos on LinkedIn.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Ch̢teaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group Рgenerating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit

Posted by on May 20, 2024.

Categories: Technology

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