Apple Web Eraser Forces Brands to Know Their Customers – Media Post
Apple’s forthcoming iOS 18 will force advertisers and marketers to know and understand their existing and potential customers extremely well.
Whether or not a brand understands its customers can mean the difference between profit or loss. And it’s becoming even more important as the use of technology becomes more complex and increases.
An AI-privacy feature called Web Eraser, expected to launch in iOS 18 and macOS 15, is said to allow users to remove portions of web pages such as ads or other content they don’t want to see.
“AI in ad blocking is a nascent area and some of the most significant challenges lie in accurately identifying ad elements and creating filtering rules without breaking the functionality of the web page,” according to AdGuard. “Relying solely on AI for ad blocking isn’t trustworthy at the moment, [but] using AI to spot bugs in filters is a promising approach and could greatly aid filter developers” when the technology is ready.
A report suggests advanced content-blocking features enabled by Web Eraser also include AI-powered Intelligent Search, which would explain why we have seen reports of Apple and OpenAI in discussions.
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Categories: Technology