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Puzzle Partner Names Ivana Johnston As CEO

Ivana Johnston - CEO - Puzzle Partner

The current co-founder and chief marketing officer at the industry’s most trusted marketing consulting firm transitions to chief executive officer.

Puzzle Partner, a leading strategy and marketing agency in the hospitality and travel technology industry, has appointed Ivana Johnston as its new Chief Executive Officer (CEO). With a wealth of experience in the sector and as a co-founder of the firm founded over 10 years ago, Johnston is set to bring a fresh perspective, accelerate transformation, and drive new growth initiatives to the company.

Puzzle Partner has helped clients outperform the competition for over a decade, achieve profitable exits, and expand into the Americas. Just this year, one of its clients was acquired for $90M. Johnston’s new role is expected to reinforce the company’s position as a trusted partner and advisor for clients seeking unparalleled marketing and strategy solutions.

With an innate ability to identify growth opportunities, Johnston has earned an outstanding reputation as a hands-on start-up advisor and a trusted partner for her clients. She is a visionary brand strategist, influential thought leader, and writer. Her insights are regularly featured in, Travel Industry Wire, and other prominent media outlets. Johnston is a member of the elite Forbes Agency Council and contributes to Expert Panels®, showcasing her knowledge and perspective on the interplay of technology and travel.

Ivana Johnston expressed her enthusiasm about her new promotion: “I am honored and excited to step into the role of Chief Executive Officer, and I look forward to working with our talented team to take Puzzle Partner to the next level. The company’s commitment to our clients will not change, and I am excited about the many opportunities to enhance our services and generate substantial value for them.”

Johnston’s successful track record in business development, knowledge of the company’s operations, innovative approach, and dedication to clients make her uniquely qualified to take the helm. She succeeds Alan Young, who has moved into an outside corporate position within the hospitality industry.

The company’s board of directors is confident in her ability to lead the company forward and capitalize on emerging trends in the rapidly evolving hospitality and travel technology landscape.

“I am so proud of our organization for demonstrating the importance of a strong, thoughtful, and seamless succession planning process,” explains Johnston. “This honor is a testament to the hard work and dedication of the entire team. Together, we’ve built a company focused on helping some of the most innovative change-makers bolster their competitive advantage in the global market.”

As Puzzle Partner’s new CEO, Ivana Johnston will oversee the company’s evolving direction, build on its momentum, and foster relationships with key industry players. With her proven leadership skills and strategic insight, Johnston is well-positioned to build on Puzzle Partner’s reputation as an industry leader in hospitality and travel technology marketing.

For more information, visit ​​.

About Puzzle Partner

Over the last 10 years, Puzzle Partner has grown to become a leading marketing consulting firm and trusted advisor to the hospitality and travel technology segment. The company has had the privilege of working side by side with some of the most innovative change-makers on the global stage and maintains the highest level of client advocacy in the industry. With exceptional domain expertise, an influential network, and decades of experience, Puzzle Partner’s team of experts understands the interplay between travel, hospitality, and technology branding better than anyone else.

As a partner that prides itself on providing customized solutions to its clients and building strong relationships, Puzzle Partner consistently delivers results that amplify brand visibility and drive sustainable growth.

Since its founding in 2014, Puzzle Partner has helped clients outperform the competition, achieve highly profitable exits, expand into the Americas, and achieve extraordinary outcomes.

Puzzle Partner Ltd. is a privately held company headquartered in Toronto, Canada. For further details, please visit

Posted by on June 17, 2024.

Categories: Appointments

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