Travellers Have Changed Their Definition of ‘Luxury’, Tourism Panel Hears – Travel Weekly
Travellers have changed their definition of 'luxury' to be less about material items and more focused on experiences, according to Small Luxury Hotels (SLH) of the World’s Pegi Amarteifio.
The organisation’s vice-president of global PR and communications told the International Women in Travel & Tourism Forum that there had been a notable change in recent years.
“[Luxury] is no longer as much about the golden taps,” she said. “Now it’s more about expressing who you are as a person. People want immersive experiences and interactions with local communities.”
She said the hotels under the SLH umbrella tend to recruit heavily from their surrounding areas and try to engage with neighbours.
“Our hotels respect what’s on their doorstep and really try to integrate and that in turn helps the local community,” she said.
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Categories: Trends