Standard Candy, which has been making GooGoo Clusters since 1912, has established a multi-year alliance with Cinnabon. “We feel that the Cinnabon brand is absolutely perfect for the confections category,” said Jimmy Spradley, president of Standard Candy. “Cinnamon is, of course, a very popular confections flavor, and Cinnabon is the brand that is most synonymous with cinnamon.”
The new Cinnabon Clusters feature milk chocolate-covered cinnamon caramel and sugared pecan clusters. The 4.2 oz. box of Cinnabon Clusters will be sold with a suggested retail price of $2.99 per box of six individual clusters.
In addition to its long heritage selling GooGoo Clusters, Standard Candy has also sold pecan rolls under the Cumberland Ridge brand since the early 1900s. “The whole pecan roll category continues to grow,” said Spradley. “We believe that by introducing a Cinnabon-flavored pecan roll product that we can help accelerate that growth.” The 2.97 oz. individually wrapped Cinnabon Pecan Rolls will be sold with a suggested retail price of $1.99 per box.
Other successful Cinnabon-branded products currently available include Orville Redenbacher's Cinnabon Cinnamon Popcorn and General Mills' Cinnabon Cinnamon Muffin Mix. “We have been considering confections as the next logical category for the Cinnabon brand and we felt that Standard Candy offered the product development and sales experience that we were seeking,” said Bill Jachthuber, Vice President – New Revenue Channels for Cinnabon.
In addition to the sales at grocery, mass and drug outlets, Standard Candy and Cinnabon will also offer the Cinnabon Clusters and Cinnabon Pecan Rolls at a number of the 600 Cinnabon bakeries in 43 states throughout the U.S. The new confections products will be featured in attractive display units at the Cinnabon stores.
In addition to marketing its GooGoo Clusters and Cumberland Ridge Pecan Rolls, Standard Candy is also a prominent contract manufacturer for various types of confections for major food manufacturers. Standard Candy makes all of its products in the U.S. in Eastman, Ga. and Nashville, Tenn. Cinnabon Inc., which was founded in 1985, is now owned by FOCUS Brands Inc., the franchisor and operator of over 1,200 ice cream stores, bakeries and cafes in the U.S., Puerto Rico, and 37 foreign countries under the brand names Carvel(R), Cinnabon(R), and the franchisor of Seattle's Best Coffee(R) in Hawaii, on military bases and internationally.