LanChile Announces Global Alliance With Six Continents

MIAMI–(BUSINESS WIRE)–March 28, 2002–LanChile and Six Continents Hotels have announced a global alliance that benefits thousands of travelers. Effective immediately, members of LanChile's LanPass and Six Continents Hotels' Priority Club Rewards programs, have the opportunity earn mileage at a hotel or resort bearing one of Six Continents Hotels International lodging brands. There are more than 3,200 hotels worldwide, including Inter-Continental(R) Hotels and Resorts, Crowne Plaza(R) Hotels and Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), and Staybridge Suites(R) under the Holiday Inn flag.
To celebrate this new alliance, triple miles are being awarded to all LanChile LanPass members who enroll in Priority Club and have a qualifying stay at any property worldwide from March 1, 2002, through May 31, 2002.
In addition to earning miles, members of Priority Club Rewards will now have the ability to transfer their Priority Club points for travel rewards on LanChile. Priority Club members who select LanChile as their preferred alliance will receive 500 miles per stay at any Inter-Continental Hotels and Resorts; and 2.5 miles per qualified eligible dollar expenditure at Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites.
We view this as an important alliance considering our focus on benefits for our members in this region, said Steve Sickel, Vice President Relationship Marketing for Six Continents Hotels. Couple LanChile's broad route system with Six Continents Hotels' global distribution, and you have now given each company's respective customers an amazing array of options, especially when noting the initial triple miles bonus.
This alliance melds the leading frequent flyer loyalty program in Latin America with one of the world's most recognized hotel companies, bringing a broader choice of benefits and services to our combined tens of thousands of members, added Pedro Margozzini, LanChile Marketing Director.
As a program benefit, Priority Club members have the opportunity to earn points or miles at any of the 3,200 properties worldwide. Members can redeem points for hundreds of rewards, including free hotel nights, free flights, vacation packages, retail and dining certificates, and brand-name merchandise. Enrollment in Priority Club is free of charge. Guests may enroll online at, by calling (800) 272-9273, or at any Six Continents hotels. To enroll in LanPass, visit, call (866) LANCHILE, or visit any LanChile sales office.