Choice Hotels Launches 'Click To Chat'

Visitors to may now take advantage of “Click to Chat,” a new communications tool designed to give visitors to the website the ability to engage in online conversations directly with Choice Hotels customer service representatives.

Representatives are available to chat Monday-Friday, 9 am to 9 pm, Mountain Time. “Click to Chat” participants communicate in real-time with specially trained reservations agents.

This feature is currently available via the Contact Us link at the top of every page on and via a Click to Chat icon on the left bar of the Search Results page. In the near future, “Click to Chat” will be added to other pages in the booking process.

“Our goal is to develop into the most user-friendly website in the industry,” said Mary Beth Knight, vice president, e-commerce. “We want our customers to view as both a reservations tool and a travel resource.”

In addition to chatting, participants may use a 'Follow Me' feature in which they watch the chat agent perform a function so they better understand how to use that feature themselves.

“The ‘Follow Me’ feature is an excellent opportunity for our customers to explore the full navigational capabilities of our site,” said Knight.

Worldwide lodging franchisor Choice Hotels International (NYSE:CHH) markets more than 5,000 hotels in over 40 countries under the brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest brand, Cambria Suites, launched in January 2005.