Westin Splashes Into Summer With Kid-Friendly Initiatives Designed to Pamper Young Bodies, Minds and Souls

Westin Treats Kids to Free Drinks, Designer Wares, Cuddly Bears, and Organic Skin Care

The old saying families that play together, stay together certainly rings true this year as recent travel indicators (reported by the Travel Industry Association of America) suggest a forty percent rise in households taking family vacations from 1994 to 2000.
To consistently respond to the growing demand for family-friendly hotels, Westin Hotels & Resorts splashes into summer with kid-friendly initiatives designed to pamper pint-sized bodies, minds and souls. These initiatives include an enhanced Westin Kids Club(R) program, unique organic skin care products for infants, designer amenities for children, expanded resort kids programs, the revolutionary new Heavenly Crib(sm), and the industry's first-ever family plan.

Westin Kids Club

Celebrating its tenth anniversary this year, Westin Kids Club continues to be the industry front-runner in providing children with the most comprehensive package of services and amenities geared to the special needs of families traveling with children. To start this summer off fresh, Westin is unveiling a new look for its popular Westin Kids Club program with a new logo treatment instituting Westin's stylish color palette (a blend of vibrant primary colors), new designer children amenities and updated collateral and packaging.

Designer Wares and Bears

At check-in, guests between the ages of three and twelve will now get their first glimpse of the Westin Kids Club program when they receive a trendy new sports bottle complete with free beverages while dining on property. Additionally, they are given a choice between a soft and cuddly all-white Coca-Cola(R) teddy bear …the perfect bedtime companion in a Westin Heavenly Bed(R)…or a hip, new adjustable sports caps specifically created to be all the rage this summer.

Infant Holistic Skin Care…Pure Baby Heaven

As the only program in the industry which caters to infants as well as children twelve years old and under, Westin Kids Club provides infants and children under the age of three with a holistic sensory experience. Upon arrival, these guests are presented with a designer Molton Brown amenity box featuring naturally derived baby wash and lotion infused with soothing organic essential oils to keep baby as happy and healthy as possible. Molton Brown, a renowned skin care product line which is traditionally embraced by Westin's most upscale guests in all Westin suites is now being extended to the youngest and softest of skins. Uniquely packaged in a special gift box topped off with a silk ribbon bow, these products truly pamper babies and toddlers alike. The baby wash is a 100% natural, holistic cleanser for baby's hair and skin which incorporates natural sugar beet and palm oil extracts with honey, mango and wheat protein to leave skin healthy, moisturized and protected. The ultra-gentle baby lotion is a unique 100% natural holistic hydrator for baby's skin made using extracts of pure organic almond oil, wild rosehip and combined with willowherb extract to help heal the first signs of irritation, reduce any redness and leave the skin healthy and smooth. Both products were exclusively designed for the most sensitive of newborn skins and contain some of the most precious ingredients available to ensure the best possible care at the start of a baby's life.

Westin Kids Club Perks

Elements of the Westin Kids Club program include provisions for children's safety and security, as well as conveniences designed to make the hotel overnight and dining experiences more enjoyable for both parents and children. As an added amenity of the program, the Westin Kids Club(R) Story Line was introduced in 1998 and allows children to listen to age appropriate bedtime stories simply by dialing from their guest room telephone. Thirty different prerecorded children's stories read by professional readers are available via speakerphone for the whole family to enjoy (several come in Spanish, German, French and Japanese).

Westin Kids Club(R) includes the following amenities and services:

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Services

– Special customized children's menu / placemat featuring children's
activities, environmental messages and Westin crayons
– Express meal service upon request
– Childcare services information
– Reduced laundry prices for children
– Family-friendly movies
– Preferred restaurant reservations/Express Meal Service
– A lock-out of all or selected movies
– Free children's television programming
– A special Storyline featuring new audio-bedtime stories available
through the guestroom telephone
– Special guest room make-up upon request
– Preferred guest room preparation
– Children's room service and adhesive bandages

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Welcome Packet

– Welcome message
– A custom-packaged Molton Brown amenity box with natural, holistic
baby wash and lotion infused with essential oils and extracts
(ages under three)
– A hip, new adjustable Kids Club sports cap (ages three through 12)
– Trendy and updated sports bottle with free beverages in
restaurants of refreshing Coca-Cola(R) products, milk or juice
(ages three through twelve)
– A soft and cuddly Coca-Cola(R)teddy bear perfect as a child's
bedtime companion (ages three through twelve)
– A safety kit upon arrival including electric outlet covers, night
light
– Information about the hotel and area attractions (when available)

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Amenities

– Heavenly Crib (in room prior to arrival)
– Bed rails (in room prior to arrival)
– Highchairs with bib, juice and snack (in room prior to arrival)
– Bottle warmers
– Potty seats
– Strollers (umbrella/jogging)
– Step stool
– Booster seat
– Emergency diapers and wipes
– Diaper Genie
– Special items in refreshment center appropriate for children
– Refrigerators (subject to availability)

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Westin Kids Club Expanded Resort Programs

In addition to the standard Westin Kids Club features, many Westin resorts offer planned activities and programs that introduce children to the cultural and ecological characteristics of each individual destination. Most Westin resorts also provide a supervised on-property activity center for children to enjoy as well.

Heavenly Crib

In August 2001, Starwood Hotels & Resorts announced that its three largest hotel brands, including Westin, would immediately start replacing their existing cribs with brand new custom-designed cribs, developed to be one of the safest and most stylish and comfortable in the hotel industry. Developed to be the offspring of Westin's successful all-white Heavenly Bed which debuted in 1999, the Heavenly Crib consists of a four-inch thick, natural baby firm mattress (nearly double the thickness of typical foam mattresses found in most hotels); a white wood finish; a durable insulator pad that tops the mattress to provide an extra luxurious sleeping surface; a custom-designed fitted blue bottom sheet with a cloud design; white bumper pad and white flounced dust ruffle finished with matching bows.

First Family Plan

Westin was the first hotel chain to offer a family plan that allowed children under 18 to stay free when occupying the same room with a parent or guardian. If more than one room is required to accommodate a family, the single guest room rate applies to each additional room occupied by the family, regardless of the number of persons occupying the rooms.
Westin Hotels & Resorts, with more than 116 hotels and resorts in 26 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com