Dallas, Texas, October 27, 2000 — Choice Hotels International (NYSE: CHH), worldwide franchisor of Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Rodeway Inn, Econo Lodge and MainStay Suites brand hotels, has agreed to become a presenting sponsor and the Official Hotel of the Tight Lies Tour. Under terms of the sponsorship, Tight Lies Tour players will stay at Choice Hotel brands exclusively when traveling as part of the tour. The agreement extends through 2004.
In operation since 1994, the Tight Lies Tour represents one of the best development opportunities for golf professionals to hone their competitive skills, while preparing for a life on the PGA Tours. Twelve of the Tight Lies Tours prior graduates have earned PGA Tour cards. It was, in fact, the scene of now three-time PGA Tour winner, Tim Herrons first professional victory. Other PGA players who began their pro careers with the Tight Lies Tour include Harrison Frazar, J.L. Lewis and Cameron Beckman. In addition, some fifty previous Tight Lies players have since gone on to earn playing privileges on the PGAs Buy.com Tour.
Choice Hotels International franchises more than 5,000 hotels, inns, all suite hotels and resorts in 42 nations. Choice was recently named #1 lodging franchisor in Entrepreneur Magazines annual Franchise 500.
Brian Parker, director of sports marketing and sales at Choice Hotels said, Were delighted to come on board as the Official Hotel of the Tight Lies Tour. This partnership will provide Choice with corporate branding opportunities and the ability to deliver roomnights to our local franchisees.
The association with Choice Hotels is a perfect fit for us, says Gary DeSerrano, Tight Lies Tours President. Choice will provide a central reservations system for our professionals to use while providing them with quality accommodations in each city we visit. We are proud to have the Choice brand name associated with the Tight Lies Tour.
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Choice Hotels International