Accor to Trump Rivals in the Middle East with its Budget Brands

May 29, 2001 – HVS International

Accor has announced plans to boost its Middle East portfolio to eight per cent of its hotel interests by 2003.

In Dubai, Accor plans to open two hotels at the Convention Center at the Dubai World Trade Centre Complex. One hotel will trade as a Novotel, comprising 400 bedrooms, and the other will trade as an Ibis, comprising 200 bedrooms.

Both hotels will open in time for the 2003 World Monetary Fund and World Bank meetings.

The Dubai government is forecasting 10 million tourist arrivals by 2010, with major hotel investment planned. Accor however, intends to differentiate itself from other proposed hotels such as the 674-bedroom Grand Hyatt Hotel, the 156-bedroom Hilton and the 172-unit Dubai Marriott Executive Apartments, by targeting the mid-market and budget market.

Accor's other propsed hotels for the region include a 130-bedroom Sofitel Al Ain, UAE, due to open in September 2001; a 180-bedroom Novotel in Bahrain; a 130-bedroom Sofitel in Yemen and a 330-bedroom Sofitel in Makkah.

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