DALLAS – Dec. 19, 2000 – LifeCast, the leading provider of online services for private clubs and their members, today announced that Fairmont Hotels & Resorts has entered into a multi-year, multi-million dollar marketing agreement with LifeCast. In addition, an affiliate of Fairmont Hotels & Resorts has invested $3 million in the online company.
With this funding, LifeCast will continue to launch new affiliate club Web sites and expand its online product and service offerings. As part of a multi-million dollar, five-year agreement, LifeCast will provide Fairmont Hotels & Resorts with marketing services and preferred advertising on its affiliate club Web sites. The deal gives Fairmont Hotels & Resorts an indirect equity interest in LifeCast and also designates Chris Cahill, Fairmont Hotels & Resorts president and chief operating officer, as a director on LifeCast's board of directors.
Our affiliate club members will benefit from this partnership in that we will be providing them access to exclusive offers from landmark luxury hotels, said Gerard Smith, chief executive officer of LifeCast. Fairmont Hotels & Resorts is a natural partner for us in that both companies' products and services serve the same affluent demographic, which allows us to share our offerings with each other's customers.
We are investing in LifeCast because we believe in the value that its products and services provide private clubs and their members. We also strongly believe in their unique business model as marketers of luxury brands, said Cahill. Through its exclusive relationships with an aggregated audience of over 800,000 households to date and expectations of continued growth within the private club sector, LifeCast is providing us with a unique opportunity to reach potential customers within our target market.
About Fairmont Hotels & Resorts
Fairmont Hotels & Resorts is the largest luxury hotel management company in North America, with a collection of 36 distinctive hotels and 18,150 rooms throughout the U.S., Canada, Bermuda, Barbados and Mexico. For reservations at any of Fairmont's city or resort locations, please call 800/441-1414 or visit the Web site at www.fairmont.com.
LifeCast is the leading provider of online services for members of private clubs. As both an Internet company and a media company, Dallas-based LifeCast delivers interactive communication tools and proprietary content to the affluent members of more than 950 of America's exclusive, private country clubs, yacht clubs and golf clubs. LifeCast provides a secure, password-protected Web experience designed to enrich the lifestyles of club members through club content, including event calendars, message boards, and online dining and tee-time reservations. In addition, LifeCast provides a comprehensive range of syndicated and unique lifestyle content on topics such as sports, travel, cuisine, fine wines and spirits, and wealth management. LifeCast offers marketers of luxury brands a unique opportunity to effectively reach the country's highest concentration of upscale consumers. Visit www.lifecast.com.
CONTACT: Springbok Technologies for LifeCast, Dallas
Doug Linneman, 972/480-9980, ext. 174