Hsmai Honors Sales And Marketing Excellence At Awards Night Dinner
NEW YORK, NY (Feb. 1, 2002) – At its 12th annual awards dinner held Tuesday night, which was attended by 750 industry and marketing executives, the Hospitality Sales & Marketing Association International (HSMAI) recognized a year of marketing excellence by honoring the winners of the 2001 Adrian Advertising, Golden Bell Public Relations, and Golden Click (Web) International Travel Awards Competition.
In what is the largest travel-related competition of its kind in the world, which first began 45 years ago, more than 1,500 entries were received from 46 countries. Winners consisted of “Best of Show” in each of the three categories, as well as Platinum for most outstanding, and Gold, Silver Merit and Bronze Merit recipients.
This year’s event, emceed by the host of Hollywood Squares and America’s Funniest Home Videos, Tom Bergeron, was held at the Marriott Marquis in New York and attended by a who’s who of the hospitality, travel and tourism industry.
HSMAI also paid tribute to two individuals who have made lasting impressions on the industry, with the Albert E. Koehl Lifetime Achievement Award presented to Horst. H. Schulze, the hotel visionary who was the driving force behind the Ritz-Carlton Hotel Company, and the Winthrop W. Grice Lifetime Achievement Award bestowed on Eric Friedheim, editor emeritus, Travel Agent Magazine.
And, for the first time an E-Commerce Marketer of the Year Award, sponsored by TravelCLICK, was awarded and presented to the Peninsula New York Hotel.
“This annual awards competition and evening of recognition is a way of showing the entire industry the year’s best of the best – creative, innovative and cutting-edge marketing campaigns and the talent behind them,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
In each of the three categories, one entry is judged “Best of Show,” recognizing the most outstanding entry in that individual competition. The 2001 winners were:
H. Victor Grohmann Award/Adrian Advertising Best of Show
Wyndham Hotels & Resorts; Kirshenbaum Bond & Partners (agency)
Edward L. Bernays Award/Public Relations Best of Show
Fairmont Hotels & Resorts
Golden Click Best of Show
Venetian Resort-Hotel-Casino; Interactive Sites (agency)
Platinum Awards (following this e-mail) recognized the most outstanding entry from each category of the travel industry and were judged the best-of-the-best from all the gold winning entries in their respective categories. Winners were presented via a multi-media video presentation, and were welcomed on stage to accept their awards.
HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry leader in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of over 5,000 members from 35 countries and 60 chapters worldwide.
For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1300 L Street, NW, Suite 1020, Washington, DC 20005, or call (202) 789-0089. You can also visit the web site at www.hsmai.org.
(See following list of Platinum Award Winners)
2001 Adrian Advertising Platinum Award Winners
Category Company Agency
Hotel Wyndham Hotels & Resorts Kirshenbaum Bond & Partners
Hotel The Benjamin Manhattan Marketing Ensemble
Hotel Embassy Suites Hotel, NYC TBWA/Chiat/Day NY
Airline Virgin Atlantic Airways CMB Communications
Cruise Line Holland America DDB Seattle
Convention & Visitors Bureau Greater Phoenix CVB E.B. Lane Marketing
Communications
Attraction The Baltimore Zoo The Campbell Group
Attraction The Virginia Zoo The Meridian Group
Travel Agency/Tour Operator Insight Vacations Myriad Travel Marketing
2001 Golden Bell Public Relations Platinum Award Winners
Category Company Agency
Hotel Sheraton Cairo Hotel, Casino —
Airline EL AL Israel Airlines Quinn & Company
Airline Southwest Airlines —
Cruise Royal Caribbean International Weber Shandwick Worldwide
Convention Bureau/Tourist Board The Islands Of The Bahamas, Ministry of Tourism Irma S. Mann, Strategic Marketing
Travel Service/Credit Card Visa International Latin & Caribbean Region M. Silver Associates
Attraction Pope John Paul II Cultural Center Weber Shandwick Worldwide
Travel Agency/Tour Operator Site 59 Pamela Johnston, Inc.
Travel Agency/Tour Operator Virtuoso —
Reservations/Representation Pegasus Solutions, Inc. —
Food & Beverage/Restaurant/ Bobby Van’s Steakhouse Hisaoka Public Relations
Catering
2001 Golden Click Web Platinum Award Winners
Category Company Agency
Hotel Venetian Resort-Hotel-Casino Interactive Sites
Convention & Visitors Bureau Lee Island Coast CVB BVK & Miles Media Group
Cruise Radisson Seven Seas Cruises Ravenna Design/Lyon Consulting
Reservations/Representation Orbitz —
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