Formule 1 takes off at Melbourne Airport – 84% cheaper than rival

18 February 2002: Melbourne's newest hotel, the 74-room Formule 1
Melbourne Airport takes off today meaning travellers now can finally
get a good night's sleep at the airport without paying a fortune. The
$59 rack rate (for up to three people) means the F1 is $311 cheaper
than the rack rate at the nearby Hilton Melbourne Airport (or $361
cheaper if you are talking about one of the Hilton's top-floor rooms)
– a saving of 84 per cent. In these days of cheaper airfares, this
means you can probably afford to pay for your flight with the savings
you make!

Sure the Hilton's rooms are bigger – 40 square metres as opposed to 13
square metres, but per square metre, that still puts Formule 1 well
ahead of its competition in the price war – indeed less than half the
price per square metre.

Considering that most airport hotels are usually used only to sleep
before catching the next flight home, it makes far more sense to stay
at a Formule 1 – where you have all the facilities you need
(comfortable queen size bed, en suite bathroom, remote control
television, air conditioning and radio alarm clock) without paying for
expensive facilities you'll never have time to use.

Formule 1 is increasingly attracting corporate clients who realise
the value of paying $59 instead of hundreds for a room that provides
all the basics, said Mark Alexander Erber, General Manager Formule 1
Australia.

F1 Melbourne Airport is also a strategic addition to our ever-growing
network, he said. With around 15 million passengers going through
Melbourne Airport each year, there is a huge market looking for a
convenient, comfortable room that won't break the bank.

Because fashion-conscious Melburnians consider themselves Australia's
most stylish citizens, the new Formule 1 Melbourne Airport has been
given a sleeker look than its interstate counterparts. The new motel
takes a step away from the standard colour scheme of Formule 1s, with
a bright, contemporary interior that befits its location.

In terms of proximity to the airport, Formule 1 is as close as you can
get without suffering from jet-thrust. In fact, the motel is located
in the old Qantas car park so it's close enough to walk from your room
straight to your flight – but there's also a courtesy bus to the
international and domestic terminals if you prefer.

You can also grab yourself a quick breakfast of tea or coffee, juice,
cereal and fruit for just $5 before setting off so that you don't have
to face the airline food.

Formule 1 Melbourne Airport will join F1 Brisbane Airport and the
three-star Hotel Ibis Sydney Airport in offering affordable hotel
accommodation at Australia's key gateways.

The Melbourne Airport Formule is the third F1 to open in Victoria in
the last 12 months, joining other Formule 1s at Dandenong and Fawkner.
Formule 1 has more than doubled its network in the last two years and
currently has 13 properties in Australia. The brand is expected to
increase its network to some 20 motels by 2003 as demand for
affordable accommodation increases.

The Formule 1 concept – which has seen the opening of 300 motels in 11
countries – is based on providing a highly affordable and standardised
product in key commercial areas which are close to major transport
arteries. The brand has been likened to the McDonalds of motel
accommodation.

Bookings can now be made for all Formule 1 hotels in Australia via the
website – www.formule1.com.au

With 145,000 employees in 140 countries, Accor is the European leader
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* hotels: 3,700 hotels (410,000 rooms) in 90 countries, including over
100 in Australia and New Zealand under the Sofitel, Novotel, Mercure,
All Seasons, Ibis and Formule 1 brands, as well as casinos, travel
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