31 October, 2000: Accor is to add its Novotel Resort branding to the Barossa
Valley's pioneering resort, and aims to build on the region's reputation as
one of the world's premier wine tourism destinations.
The All Seasons Premier Barossa Valley will be rebranded tomorrow (1
November) as the Novotel Barossa Valley Resort. It joins a global network of
over 350 Novotels, including Novotels in other renowned wine producing areas
such as the Loire Valley, Burgundy, Bordeaux, Champagne and Alsace-Lorraine
in France and the Swan Valley in Western Australia.
The Novotel Barossa Valley Resort is the 20th in Australia and joins a
network of Novotel Resorts in Australia that includes destinations such as
Cairns, the Whitsundays, Sunshine Coast and the Snowy Mountains. The hotel
will be managed by Accor, the world's (and Australia's) largest hotel and
The resort opened just one year ago and was the first major hotel and
conference venue established in the Barossa Valley, which is located 55km
northeast of Adelaide in South Australia. The hotel boasts a superb
position, set in a natural amphitheatre among the hills of the Barossa
Ranges, overlooking vineyards and the famous Jacob's Creek, near the
historic township of Tanunda.
The resort comprises 140 studio and two-bedroom apartments, all with views
of the Barossa Valley. Eight function rooms have the capacity to host
conferences for up to 340 delegates, and are also used extensively for
product launches, exhibitions, incentives and special events. Leisure
facilities include a swimming pool, health club, tennis courts, kids club
and an adjacent 18 hole golf course.
Last month the $28 million resort was awarded Most Outstanding Contribution
to Tourism at the 2000 Australian Hotels Association – South Australia
Accor Managing Director Australia, New Zealand, South Pacific & Japan,
Michael Issenberg, said that the resort had great future potential, both in
the domestic and international sectors.
The Barossa Valley is considered one of the premier wine regions in
Australia – and in terms of being able to offer a complete wine tourism
experience, it would be hard to find anywhere better in the world, said
Issenberg. As such, it plays an important role in highlighting Australia's
diversified tourism attractions. While the Great Barrier Reef, Ayers Rock
and the Sydney Opera House may be the principal attractions for the majority
of tourists, it is our increasingly sophisticated wine, cuisine and culture
that is most likely to draw people back for a repeat visit.
The opening of the resort in 1999 meant that – for the first time – the
Barossa Valley was able to cater for large groups or conferences requiring
international-standard accommodation. Accor – with its national and
worldwide sales and marketing network – will be looking to develop this
sector in particular, and we will work closely with local tourism
authorities as well as our industry partners to attract major conferences,
incentives and other events.
The rebranding to Novotel will help the resort in the international and
local markets, with Novotel already prominent in many of the world's leading
wine producing areas, and with Novotel Resort's reputation for incorporating
the local area into the hotel's activities. When people come to the Barossa
they want a complete experience, with wine, food, culture, sightseeing,
recreation and relaxing all included in the package – and that's what the
hotel will be offering guests.
A Novotel was launched in Adelaide earlier this year, and we also manage
the Grand Mercure Mount Lofty House in the Adelaide Hills, so Accor will now
be able to offer tourists quality accommodation in South Australia's three
most popular destinations.
The General Manager of the Novotel Barossa Valley Resort is Paul McConville,
who opened the hotel in 1999.
Novotel Barossa Valley Resort is offering a special 'Introductory Offer' of
$49.50 per person (twin-share), per night valid until 31 January, 2001
subject to availability. For further information or reservations phone Accor
Reservations on Service on 1300 65 65 65 or the resort on 1300 657 697 0000.
Novotel hotels and resorts are managed by Accor, the world's largest hotel
and tourism company. The global group is a leader in travel, tourism and
corporate services with two major international activities:
* hotels: 3,500 hotels (385,000 rooms) in 90 countries, including over
100 in Australia under brands such as Sofitel, Novotel, Mercure, All
Seasons, Ibis and Formule 1. Other Accor hotels in South Australia are
Novotel Adelaide on Hindley, All Seasons Adeliade Meridien and Grand Mercure
Hotel Mount Lofty House.
* services: (cards and vouchers) with Accor Corporate Services
Novotel web site: www.novotel.com