Accor's flexible mid-market brand, All Seasons, was launched in Thailand late December 2006 with All Seasons Pattaya. Since then the hotel has enjoyed very strong response from both domestic and overseas customers.
It will be joined by three more All Seasons hotels in Bangkok and Phuket that will be rebranded in October 2007. These include All Seasons Gold Orchid Bangkok, All Seasons Sathorn Bangkok and All Seasons Naiharn Phuket.
The 159 room All Seasons Gold Orchid Bangkok (Formerly Gold Orchid Bangkok) is located on Vipawadee Rangsit Road near the newly reopened Don Muang International Airport. The central location offers easy access by expressway to the city centre, Chatuchak Weekend Market and both the BTS Skytrain and MRT Underground transit systems.
The 110 room All Seasons Sathorn Bangkok (Formerly King's Hotel) enjoys a prime location on South Sathorn Road between the Australian and French Embassies. The hotel is near Bangkok's main Silom Road financial hub and is walking distance to MRT Underground station and the Bangkok Night Market.
All Seasons Naiharn, Phuket (Formerly Sabana Resort) gives the brand a top beach resort in Thailand's most famous beach destination. Naiharn Beach in southern Phuket is know for having some of the island's most beautiful beaches with fine white sand and clear water. All Seasons Naiharn Phuket offers 154 rooms with easy beach access; it is 45 minutes from Phuket Airport and 30 minutes drive from Patong Beach and Phuket Town.
Accor Asia Pacific Managing Director Michael Issenberg said the All Seasons brand had an important role to play addressing the shortage of international-quality economy and mid-market hotel accommodation in Thailand.
'Thailand's tourism sector recorded more than 20% growth in visitor arrivals last year, and with Bangkok becoming a major hub for low-cost air carriers, there is a clear need for additional affordable international-standard accommodation,' said Mr Issenberg.
'All Seasons is positioned above Accor's Ibis brand, but still offers very affordable rates for an international hotel brand. The brand has well received in the Pacific and, more recently, in Asian resort destinations such as Pattaya and Bali, which is very encouraging for the new expansion in Thailand.
'The hotels will target the business and leisure markets and their guaranteed consistency will help fill a vacuum in the marketplace.
With 14 hotels under development around Thailand, including 4 more in the next 2 months, Accor will build its network from the current 30 hotels to over 50 by the end of 2009.