AmericInn(R) International, LLC officially kicks off “Sleep Better America,” the hotel chain's new sleep advocacy and awareness campaign, with the launch of www.sleepbetteramerica.net. The new Web portal is designed to educate consumers about sleep-related issues with timely information, tools, tips, product reviews and clinical data from sleep-related studies.
The “Sleep Better America” Web site centralizes unique sleep-related content for consumers who want to improve their sleep quality on the road or at home. Sleepbetteramerica.net gives visitors access to one of the country's top sleep experts, Dr. Christopher Drake, a bioscientific investigator at Henry Ford Hospital Sleep Disorders and Research Center in Detroit.
Dr. Drake will contribute articles, provide data from his own sleep studies and answer one consumer question that's submitted to sleepbetteramerica.net each week. In addition to Dr. Drake's contributions, sleepbetteramerica.net will provide visitors with seasonal sleep information, sleep tips for travelers, event highlights, reviews of new sleep products, the latest in sleep news and links to other relevant Web sites.
“We want sleepbetteramerica.net, and the entire 'Sleep Better America' campaign, to provide consumers with reliable information for dealing with personal sleep issues and concerns,” said Dr. Drake.
AmericInn Hotels, known as the “quiet hotel” chain due to its trademarked construction process called AmericInn SoundGuard,(TM) is sponsoring “Sleep Better America” and its corresponding Web site to build awareness of how important a good night's sleep is to living a productive life.
“The launch of 'Sleep Better America' signifies our true commitment to providing all consumers — not just AmericInn guests — with tools and resources they need to sleep better and live healthier lives,” said Arnold Angeloni, CEO of AmericInn. “We're proud of the expertise that AmericInn has cultivated regarding our quiet room environments over the years, and 'Sleep Better America' is the culmination of our hard work.”
Every AmericInn property is built with the AmericInn SoundGuard(TM) process, which uses masonry block filled with sound-deadening foam, thick drywall and concrete slab floors to reduce noise between rooms. Carpeted floors, insulated corridor walls and guest room doors with thresholds and sweeps also help minimize noise.
More on Dr. Drake
Christopher Drake, Ph.D., is a bioscientific investigator at the Henry Ford Hospital Sleep Disorders and Research Center and an assistant professor of psychiatry and behavioral neuroscience at Wayne State University, both in Detroit.
Dr. Drake has been a sleep advisor to the World Health Organization and completed a two-year research fellowship at the National Institute of Mental Health, Clinical Psychobiology Branch. He is currently a board director for the National Sleep Foundation, based in Washington, D.C.