2010 Edition of The Hotel Yearbook Goes Digital

Annual Forecast Reveals Forward Looking Insights from Global Hotel Industry Leaders

The Hotel Yearbook, published by Lausanne, Switzerland-based Wade & Company, a hospitality marketing and communication consultancy, announced the launch of its first all-digital issue, available December 8, 2009. The annual volume is a co-publication of the Ecole hôtelière de Lausanne, the world’s first hotel management school, also based in Switzerland. In the publication’s 2010 edition, more than 70 hotel operators, owners, analysts and C-level executives from over 20 countries contribute a wide range of views and opinions on emerging trends expected to impact the hotel industry in the year ahead.

The 2010 version – The Hotel Yearbook’s fourth edition – is available online in a ‘freemium’ digital format. Readers may download about a quarter of the publication’s content for free and pay a nominal fee to access the entire publication, which can be read online or downloaded in PDF format.

High-Level Perspective on Next Year’s Industry Trends
Senior managers and experts from 23 key geographic markets and 10 industry segments describe the trends and developments that they believe will impact the performance of the hotel industry in the next 12 months, giving readers valuable insights about the near-term outlook for the hotel business. The 2010 edition also includes a 30-page special report on hotel development in southern Africa and the likely impact of the 2010 World Cup.

‘Our readers say they are continually impressed with the valuable content The Hotel Yearbook’s contributors provide,’ said James ‘Woody’ Wade, Publisher of the Yearbook and Managing Director of Wade & Company. ‘We developed this year’s digital format specifically to address the growing number of requests from industry professionals to access our information online.’

About The Hotel Yearbook
The Hotel Yearbook is the only forward-looking publication of its kind. Within its pages, opinion leaders including hotel company CEOs, leading analysts and observers worldwide share their forecast of trends and developments that will affect the hotel business in the year to come. Each contributor looks specifically at his or her market or area of expertise, and describes the likely scenario for the near future. For more information, to download sample articles, or to buy The Hotel Yearbook 2010 in its entirety, please visit: http://www.hotel-yearbook.com/


James Wade, Managing Director
Wade & Company
011 41 21 784 3303