French hoteliers are leveraging Travelzoos global audience of 21 million travel enthusiasts to attract international guests, from as far away as the United States and Japan.
Travelzoo (NASDAQ:TZOO), a global Internet media company, announced that it has attracted more than 150 new travel advertisers in the past 12 months, taking the total number of French travel advertisers using Travelzoo’s media solutions to 318. In addition to publishing travel deals to Travelzoo’s growing French audience of 800,000 subscribers, up 50% on this time last year, French hoteliers are leveraging Travelzoo’s global audience of 21 million travel enthusiasts to attract international guests, from as far away as the United States and Japan.
“The results were beyond my expectations and enabled us to achieve a large number of room-night bookings in the low season. A big thank you to Travelzoo!”
New advertisers in the last 12 months include: Group Hôtels & Résidences du Roy, Transavia, Riad Dar Lea, Hôtel Villa d’Est, Britanny Ferries, Openskies, Euro Disney Associés S.C.A, Hôtel Alpina, Hôtel Bedford, Air France, Hôtel Renoir Cannes, Les 5 Djellabas, Moby France SA, Directours, Palais Medhi, Park Inn Arcachon, Sheraton Brussel Hôtels, Suite Affaire Cannes Vieux Port, Spa Saint James & Alabany Hôtel, Radisson Blu resort & Thalasso among others.
Axel Mazerolles, country manager for Travelzoo France commented, “Travelzoo has now become an established advertising medium for French travel marketers, both from within France and from important inbound markets like the U.K., Germany, Spain, Japan and the U.S. Like a fine bottle of wine, our audience gets better and more responsive with time. More than 21 million people around the world trust our recommendations, meaning we can have an immediate and significant impact on a travel company’s demand. Indeed, just yesterday one of our holiday advertisers told me he took 30 bookings in 30 minutes from a deal published in our Top 20 newsletter.”
Travel companies across France confirm Travelzoo’s rising authority and impact in the French market:
Elodie Peaudecerf, head of E-Commerce at Transavia said, “Our communication is the very core of our promotions, we need tools such as Travelzoo Newsflash to communicate in a timely and efficient manner. The fact that Newsflash is dedicated to Transavia also helps us work on our brand, while benefiting from a base of quality online travel enthusiasts. Geographic targeting also corresponds well to our needs in the context of launches of new lines.”
Sebastien Dewitte-Delobelle responsible E-Commerce, Group Hotels & Residences du Roy French Group HRR, with six luxury hotels in Paris and Nice, commented, “Our collaboration with Travelzoo has enabled us to develop our reputation in line with target audiences, and ensure a return on investment in addition to traditional web marketing. Advice from real travel experts online can also give us a better understanding of purchasing behaviour online.”
Alexander Roth, director, Hotel Villa d’Est, a Boutique Hotel in Strasbourg confirmed, “The first campaign results surprised us but by the second and third we were completely convinced. In the end it was a great success! The impact of Travelzoo’s network is undeniable, their know-how is unparalleled. In addition to delivering convincing results, Travelzoo has a team that is available, dynamic and competent.”
Emily Gomes, sales manager, Hotel Les Mas du Grand Vallon New Hotel and Golf Resort in Mougins said, “Travelzoo have allowed us to have a huge impact in the advertising world, we’ve played the game … and it works!”
Pierre Verger, owner Dar Lea Riad in the heart of Marrakech said, “The results were beyond my expectations and enabled us to achieve a large number of room-night bookings in the low season. A big thank you to Travelzoo!”
Travelzoo’s French audience of 800,000 subscribers are active travellers with high purchasing power and an average income of € 37,585 – according to a subscriber survey conducted in April 2010. The survey also revealed that Travelzoo’s French subscribers plan to spend 722 million Euros or 590 € per person in the coming months on travel, 24% of them plan to spend more than 900 €.