STR Global Reports on Chinese Growth

The importance of the Chinese hotel market both in terms of its strong performance and growing hotel stock is seen in figures supplied by STR Global, the leading provider of market data to the world’s hotel industry.

The importance of the Chinese hotel market both in terms of its strong performance and growing hotel stock is seen in figures supplied by STR Global, the leading provider of market data to the world’s hotel industry. 

STR Global now has more than 980 Chinese hotels participating in its benchmarking survey. This represents more than 280,000 guestrooms and enables STR Global to report on 21 cities across China including Hong Kong and Macau. The hotel performance data is confidentially collected from local hotel brands including Metropark, HNA Hotels and Jin Jiang, plus international brands such as Holiday Inn, Marriott, Sheraton, Sofitel, Super 8 and Ascott. 

The performance of the Chinese market shows continued year-on-year growth in revenue per available room (RevPAR) for the first four months of 2011 with a 7.7-percent increase to CNY462.  As can be seen in the table below, all cities but Suzhou reported RevPAR increases.  

YTD RevPAR results in local currency

 

RevPAR

% change

 

RevPAR

% change

China

CNY462

8%

Ningbo

 CNY347

15%

Beijing

CNY404

15%

Qingdao

 CNY279

14%

Chengdu

CNY406

18%

Shanghai

CNY409

1%

Chongqing

CNY235

4%

Shenyang

CNY245

15%

Dalian

CNY224

8%

Shenzhen

CNY573

33%

Guangzhou

CNY584

21%

Suzhou

CNY245

-0.8%

Hangzhou

CNY341

6%

Tianjin

CNY222

10%

Hefei

CNY225

5%

Wuhan

CNY316

19%

Hong Kong, SAR

HK$1,552

27%

Wuxi

CNY213

39%

Macau, SAR

MOP1,303

17%

Xiamen

CNY438

28%

Nanjing

CNY390

10%

Xian

CNY272

19%

Source: STR Global

 

The STR Global Pipeline Report for April 2011 indicates significant development growth with 502 hotel projects in construction, final planning and planning across the country. This represents more than 164,900 rooms and is an expected increase of 13 percent on the existing room stock.

“There is no underestimating the significance of the Chinese market both domestically and, as the Chinese start travelling, beyond its borders”, said Elizabeth Randall, managing director of STR Global. “Developing our relationships with the major domestic players in China has added to our already good links with the internationally branded hotels. We are delighted to have been able to increase the size of our sample in China by some 23 percent over the last year. Our office in Beijing helps to make us the go-to resource for performance data in China”.

 

About STR Global

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.