Park Inn Unveils New Brand Logo To Set Stage For Global Expansion
According to Yvonne La Penotiere, executive vice president of brand marketing for Carlson Hotels Worldwide, the new logo represents the confidence, strength and vitality of the limited-service hotel brand. As the Carlson executive with overall responsibility for marketing Park Inn, La Penotiere was instrumental in selecting an identity that appropriately represents the future of the brand.
“The renewed development energy that the Park Inn brand is experiencing globally is reflected in the design, color selection and overall vibrant feeling of the new brand logo,” La Penotiere said. “The new Park Inn logo portrays the confidence that will lead the emerging brand to new levels of success.”
The new logo displays the words “Park Inn” in lower case blue lettering, underlined by a color bar of multi-colored blocks of red, gold, teal and blue.
“We wanted a look for the brand that is inviting to our guests and is reflective of the guest experience,” said Nancy Johnson, executive vice president of limited-service hotels and brand leader for Park Inn. “Simple and clean not only describe the new brand logo, but also reflect the contemporary and unencumbered styles of our hotels.”
The first U.S. hotel to display the new Park Inn logo is the new Park Inn Omaha Downtown in Omaha, Neb. The 122-room high-rise hotel is located just five miles from Omaha Eppley Airfield and offers courtesy van airport service. All rooms feature a mini refrigerator, hairdryer, coffee service, iron and ironing board and cable television. There are three golf courses within five miles of the hotel, as well as an indoor tennis facility. The hotel is close to children's activities and a number of shopping centers.
The new logo will soon begin appearing on hotels across the United States and around the globe, as well as on advertising. There are currently over 68 Park Inn locations in eight countries worldwide, with 42 hotels in North America.
The brand is also expanding with more global locations. Park Inn recently introduced its first properties in Europe with the addition of a 14-hotel portfolio in Sweden and a 1,006-room hotel in Berlin. In addition, the hotel company debuted earlier this year in Cape Town, South Africa and recently announced plans to introduce its hotels in several Canadian cities during the next five years.
The new brand logo also reflects Park Pride, the fresh, energetic approach that Park Inn employees use everyday when delivering first-class customer service. Pride is an acronym for Personal Responsibility, Integrity and Dedication to Excellence.