New York (April 23, 2012)―Travel Tripper, the leading global provider of direct distribution solutions for hotels, announced today that it has launched Email Retargeting of abandoned bookings from the RezTrip online booking engine.
Now offered as standard to any hotel using the RezTrip booking engine, Email Retargeting is helping to significantly reduce abandonment rates and drive incremental bookings and revenues for partner hotels. “Some of our properties have seen conversion rates of up to 17% with their Email Retargeting programs. In the five weeks since launch, one of Travel Tripper’s partner hotels in Manhattan received 90 reservations worth over $78,000 in revenue at a per booking value more than 11% higher than its average web-based direct reservation. Extrapolated over a full year, incremental revenue approaches $1,000,000 for this hotel when seasonality of ADR is taken into consideration – all this at no additional cost to the hotel at all.” said Joan Lee, Travel Tripper’s Director of Revenue Optimization.
Hotels can now send out a time special sensitive personalized offer to shoppers who abandon the booking process, encouraging them to return and complete their reservation. Email Retargeting adds to a robust list of revenue enhancement capabilities such as length-of-stay, room type and policy upsell capabilities which are uniquely available in RezTrip. These innovative features built on top of the industry’s only dynamic pricing engine assist in giving RezTrip consistently above-average conversion rates.
A core ideal of Travel Tripper is to drive as much direct business as possible to partner hotels. The goal is achieved by providing best in class technology that plugs customer-leakage holes at every step of the booking process. Driving more direct business means less dependence on costly 3rd party providers, as well as more incremental revenue for hotel partners.
About Travel Tripper
Travel Tripper (www.traveltripper.com) is an innovative online reservation solution provider that helps hotels worldwide increase conversions and distribution share through the hotels’ best sales channel – their proprietary websites and call center. In addition to the new and innovative RezTrip online booking engine, Travel Tripper offers call center services, multi-channel distribution, Internet Marketing products, and RevUP a powerful business intelligence system for hotels.
Travel Tripper is a privately-held company based in New York City.