Customer Relation Management (CRM) is an essential aspect of hotel marketing, but one often overlooked by automated online reservation facilities. Some booking engine providers include basic features to offer pre-set packages at booking time. However, these offers are visible only to those who are already visiting the hotel’s page with the intention to book, and the public nature of a web page prohibits offering special rates that might jeopardize rate parity.
PRIVATE OFFERS OF SPECIAL RATES
The Pelican Booking Engine addresses these concerns with a feature offering automated, individual email communication with potential guests at booking time. By previous specifying parameters (validity period, separate room allocation, booking lead time, etc.) the hotel can offer each guest, by private email, a special rate that will maximize the chance of securing a booking without risk of underselling, allowing the hotel to increase occupancy without jeopardizing rate parity.
AUTOMATIC ANNOUNCEMENTS OF PACKAGES AND PROMOTION
The Pelican CRM can also email package information on a pre-set schedule to previous guests and even those who have only visited the hotel website. These can be a high-value recipients, as a guest who has had a satisfactory stay experience is likely to pass along package offers as recommendations to friends and colleagues.
UP-SELLING GUEST BOOKINGS
The Pelican CRM can send an automated email greeting to a guest three-to-ten days prior to arrival with a reservation re-confirmation and useful information about hotel facilities. This message can be used to promote appealing non-room items such as airport transfers, champagne and wine, spa treatments, restaurant vouchers and theater bookings.
INCREASE GUEST LOYALTY WITH AUTOMATED THANK YOU EMAIL & GUEST SURVEY
The Pelican CRM can send an automated email thanking your departing guests for their stay. Besides being good manners, this email can solicit valuable feedback and comments. A link to an online survey form will help to capture your guest’s experience for future reference.
ENCOURAGE REPEAT BOOKINGS WITH AN E-NEWSLETTER
Update targeted guests about new amenities, services, events, or simply the latest special offers. An e-newsletter can reach out to former guests and encourage repeat bookings, building familiarity with your hotel and loyal relationships through consistent and personalized communication.
This new feature is provided free of charge to most Pelican partner members as part of the company commitment of continuing product and service enhancement.
If you like to know more about the CRM integrated feature or other PELICAN products or services please contact us or visit our website at www.pelicansolution.com.
Welcome to Pelican Hotel Solutions
Pelican Hotel Solutions is an Internet-focused technology and services company providing reservation systems, distribution connectivity and comprehensive e-commerce solutions for the hospitality industry.
From our establishment in the year 2000 as a hotel-booking engine provider, we have evolved into a complete e-commerce solutions provider focused on meeting the unique and varied requirements of the international hospitality and related industries.
This synergy of information technology and hospitality industry expertise enables us to anticipate and prepare for continually changing market conditions. We are committed to serving the hospitality industry by assisting hotels to maximize revenue, optimize human resources, and improve cost efficiency.
Pelican Hotel Solutions is an American corporation headquartered in Los Angeles, with offices in Chicago, Thailand, Hong Kong, Singapore, Indonesia, Mexico, and South Asia. The “Pelican” trademark is registered in the United States and the European Community.