Marriott’s Upgrade: New CEO Arne Sorenson Freshens Up The Brand For Millennials – Forbes

At first blush Marriott International’s annual corporate awards ceremony looks the part. Eight hundred people crammed into a hotel ballroom, just 2 miles from headquarters. Eighty-one-year-old Chairman John Willard ‘Bill’ Marriott Jr. lording over the festivities, with Arne Sorenson, the new chief executive officer, sitting across the aisle. Top brass in from as far away as Hong Kong seated cheek by jowl with a dozen Marriott family members.

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