One of Indias Fastest-growing Chains Enlists Full Portfolio to UI Chain Code
India’s Fortune Hotels, a member of ITC’s hotel group, has renewed 11 hotels, added 19 and switched seven properties to Pegasus Solutions. The hotel management company’s full portfolio of properties will now be bookable under the “UI” chain code through Pegasus Connect+.
“After carefully reviewing our options in the market, it made sense for us to centralize the global sales and marketing of our full portfolio by allocating the additional 26 properties to Pegasus,” said Vijay Jaiswal, head of sales and marketing for Fortune Hotels. “The flexibility, platforms and pricing Pegasus has delivered fit easily with both our operational style and ongoing expansion goals for Fortune Hotels. Partnering with Pegasus Solutions has enabled us to launch 19 of the properties onto the global distribution systems (GDS) for the first time, increasing their worldwide exposure across the electronic distribution channels exponentially.”
While the majority of mid-priced hotels in Western countries are affiliated with chains, only 15 percent of India’s are. Fortune Hotels has filled this gap for first-class, full-service business hotels, providing the distribution network, central reservations solutions, pan-India sales and marketing infrastructure and support to give its hotels a competitive edge in the marketplace.
“We’ve styled Pegasus Connect+ to deliver the same kinds of solutions, sales and marketing support that Fortune Hotels offers its properties in the Indian market,” said Rachel Grier, senior vice president, Asia and the Middle East for Pegasus Solutions. “We’re honored to have more than tripled the number of Fortune properties that we’ll be generating business for on a global level. This agreement is a testament to the success of our long-term relationship with the team at Fortune.”
Fortune’s properties that are new to Pegasus Connect+ will receive RVNG, the only central reservations system built to manage selling hotel rooms in the Internet age. Properties will also enjoy one seamless connection to the four global distribution systems (GDSs), and more than 1,000 travel websites. The renewing properties will engage extra sales support with Pegasus Connect+ Premium, which adds distribution consulting services, PegasusView Market Performance business intelligence, access to the Pegasus Sales Connections automated sales tool, plus in-person visits on their behalf to corporate and TMC offices worldwide.
About Pegasus Solutions
Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its PegasusView Market Performance reports to help hotels understand and respond to changing market conditions.
Pegasus has 18 offices in 10 countries, including regional hubs in New York, Dallas, Scottsdale, Frankfurt, London, Madrid, Sao Paulo, Tokyo and Singapore. For more information, visit www.pegs.com or www.openhospitality.com.