New Research Available – Avoiding Lodging Pricing Wars

Online lodging pricing has become more competitive with the success of and Expedia’s Travelscape, and some hotel companies have retaliated with low-price guarantees. These travel suppliers must embrace a means to coexist with discounters without upsetting their own pricing strategy.

What do frequent business travelers want from hotel sites?

How can hotel companies compete with lodging discounters?

Are price guarantees a viable option?

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