A minimum of eight hotels to enter the market within 10 years under new agreement
Wyndham Hotel Group, the world’s largest and most diverse hotel company, has entered into a franchise agreement to introduce its select-service lifestyle hotel brand, TRYP by Wyndham®, to the Philippines.
Under the terms of the agreement with master franchisee Microtel Inns & Suites (Pilipinas) Inc., at least eight TRYP by Wyndham hotels will be developed in the country over 10 years, with the first property expected to open at the Mall of Asia in Pasay City in 2016. With this agreement, the Philippines becomes the first country in Southeast Asia to welcome the TRYP by Wyndham brand.
The agreement is a key step in Wyndham Hotel Group’s strategy to bring the brand to the Asia-Pacific region and other key markets around the world. The first TRYP by Wyndham locations in Mexico City and Abu Dhabi opened in April and March of this year, respectively.
Found in the heart of the world’s greatest cities, TRYP by Wyndham hotels offer business and leisure travellers one part experience and one part destination with contemporary, unique lodging options in some of the world’s most cosmopolitan cities, including Brisbane, Barcelona, Paris, Lisbon, Berlin, Buenos Aires and New York City. The brand’s “Own the City” service culture, which openly displays passion for guests and for the cities in which TRYP by Wyndham properties are located, aims to ensure guests make the most of their travels. Wyndham Hotel Group’s president and managing director for South East Asia and Pacific Rim, Barry Robinson, said the expansion into the Philippines is an exciting milestone.
“We are thrilled to introduce TRYP by Wyndham to the Philippines as we look to expand the brand’s presence throughout Asia,” Mr. Robinson said. “The country is a unique destination that is growing in popularity and a place where the brand’s differentiating service culture and passion will resonate with travellers. We look forward to seeing the first of many TRYP by Wyndham hotels open in the country.”
Mr. Jose Mari Del Rosario, president and CEO of Microtel Inns & Suites (Pilipinas) Inc., said international and domestic tourism in the Philippines is on the rise and the TRYP by Wyndham brand will cater to those travelers looking for city-center lifestyle accommodations.
“Young urban professionals are constantly travelling now, combining work and leisure, and these travellers are a perfect fit for the TRYP by Wyndham concept,” Mr. Del Rosario said. “The brand experience will address that work-leisure niche.”
Microtel Inns & Suites (Pilipinas) Inc. is already the Master Franchisee in the Philippines for Wyndham Hotel Group’s Microtel Inn & Suites by Wyndham® brand and has opened 13 hotels since introducing the brand to the country in 2001. Wyndham Hotel Group currently has 19 hotels open and operating in the Philippines under its Days Inn®, Ramada® and Microtel brand names.
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ABOUT WYNDHAM HOTEL GROUP
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide Corporation (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of over 7,670 properties and over 667,000 rooms in 70 countries under the following brands: Dolce Hotels and Resorts® (acquired February 2015), Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada Worldwide®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program offers more than 40 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information, visit www.wyndhamworldwide.com.
ABOUT TRYP BY WYNDHAM
Part of Wyndham Hotel Group, TRYP by Wyndham®, part of the Wyndham Hotel Group family of lodging brands and parent company Wyndham Worldwide Corporation (NYSE: WYN), represents over 120 hotels and 17,000 rooms across Europe and the Americas. The brand currently caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris, France; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and New York City, U.S. Properties feature an “Own the City” brand culture, which focuses on openly displaying passion for guests and passion for the cities in which its hotels are located. Reservations and information are available by visiting www.tryphotels.com. Travelers have the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com.
All TRYP by Wyndham hotels are either franchised by TRYP Hotels Worldwide, Inc., a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN) or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner.