Midwest Hotel Company Recognized for Digital Marketing Excellence During HSMAI Awards Two Years Running
AmericInn®, the largest mid-scale hotel brand in the central United States, is being honored with a Gold Adrian Award for digital marketing excellence from the Hospitality Sales & Marketing Association International (HSMAI). The HSMAI Adrian Awards are the largest and most prestigious global travel marketing competition. Last year, AmericInn won a Silver Adrian Award for digital marketing.
For the 2016 competition, AmericInn won for its Great AmericInn Adventure, an online contest that invited travelers to enter a selfie or other type of photo to win a free AmericInn stay. Entrants could also create a digital postcard with their photo on the contest web site. AmericInn created a directory that included nearly 200 unique attractions located near AmericInn locations to help travelers plan their adventures.
The contest increased AmericInn’s website traffic by more than 27 percent and boosted the brand’s social media presence by five percent. Participants submitted more than 9,000 photos and created more than 3,000 postcards during the contest run.
“We tapped into the popularity of the selfie and found that it really connected with our guests,” said Paul Kirwin, AmericInn president and CEO. “Participants were excited to submit their photos and create a personalized postcard to share with friends and family.”
With more than 1,300 entries from around the world, this year’s HSMAI contest was one of the most competitive in history, with entries judged by distinguished executives from all sectors of the industry.
“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We received an incredible number of outstanding Adrian Awards entries this year, and we are excited to recognize so many innovative companies that will undoubtedly continue to make an impact in the hospitality advertising, public relations and digital marketing industry.”
HSMAI is paying tribute to AmericInn later today during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.
In addition to commending AmericInn’s award-winning work, the gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.
Visit www.AdrianAwards.com for more information on the event and competition.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
AmericInn® is the largest midscale hotel brand in the central United States with over 200 locations currently open or under development in 24 states. The brand is dedicated to providing an exceptional lodging value for its guests by offering spacious, comfortable guestrooms, great rates and amenities such as free, hot, home-style AmericInn Perk breakfast, free hotel-wide wireless high-speed Internet, inviting swimming pools and a guest loyalty program. AmericInn is part of Northcott Hospitality, owner and developer of successful franchised hospitality brands for more than 50 years. For more information visit www.americinn.com.