Bringing independent hotels revenue growth through greater online presence
Vizergy Digital Travel Marketing, a leading provider of online hospitality marketing, and Worldhotels, an international group of over 450 independent luxury and upscale hotels, proudly announce their partnership.
Together, they will create a more robust, easier-to-navigate online relationship between independent hoteliers and their guests.
Vizergy has been selected as Worldhotels’ preferred vendor in the Americas, Asia Pacific, Europe and the Middle East, to power website design, analytics and strategic digital marketing for Worldhotels’ unique, upscale hotel portfolio. Vizergy will also be leading corporate training efforts, providing Worldhotels a solid digital education towards expanding opportunities for their member hoteliers.
Worldhotels represents a global hotel portfolio of over 450 hotels and resorts in 250 destinations and 65 countries. The new partnership will drive greater exposure and online bookings revenue for each property through strategic online marketing.
“Our partnership with Worldhotels is a natural fit for Vizergy, expanding our global footprint beyond Vizergy’s current 70+ countries”, notes Joe Hyman, Founder and Chief Executive Officer of Vizergy. Joe continues, “Vizergy’s solid reputation of achieving more revenue for our clients will enable these exclusive properties to better compete online. It is a partnership that we are very proud of and it represents a tremendous opportunity for the growth of Vizergy.”
The Worldhotels guest demands a truly authentic experience; each of their independent hotels reflects the local character of the surrounding area, with white-glove attention and impeccable accommodations at each location. To become a member of the Worldhotels portfolio, each hotel must meet the group’s high standards for quality, and also must fit the strategic objectives of Worldhotels. Worldhotels’ unique business model offers independent hotels and local hotel groups the exposure and strength of an international brand, but gives each of them the freedom to run their operations as they would prefer.
Tom Griffiths, Executive Vice President at Worldhotels, added, “We are extremely pleased to bring on the level of eCommerce solution that Vizergy offers to our member properties. Online revenue generation is key to optimizing revenues at traditionally non-branded properties, and Vizergy’s platform gives our hotels a top-tier digital toolkit to drive Internet bookings. Additionally, we are confident that Worldhotels brings significant value to many of Vizergy’s existing clients.”
Robert Arnold, President, Vizergy, 904.389.1130
Thomas Griffiths, Executive Vice President, Worldhotels, 800.223.5652
Vizergy Digital Travel Marketing serves the world’s travel and hospitality industry with fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry.
At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For almost 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients’ bottom lines. From complete responsive website design and development, to proven award–winning digital marketing programs, strategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today’s complex and competitive hospitality industry. For more information, please visit http://www.vizergy.com.
Worldhotels is a global brand that brings together some of the world’s most unique independent hotels. It targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers almost 450 hotels in 250 destinations and 65 countries worldwide, including hotels under development and in integration.
With over 45 years of excellence in the industry, the company’s mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards. Each hotel is measured against over 600 quality criteria every year.
Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an “affiliation model” which provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology.
Guests can also earn points with the group’s own loyalty programme, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 23 frequent flyer programmes of the world’s premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.
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