Travel Marketing Super Heroes Wanted: Entries Welcome for 2017 HSMAI Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for its 2017 Adrian Awards, celebrating excellence in travel marketing. Now in their 61st year, the Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations. Winners of the 2017 Adrian Awards will be honored at the HSMAI Adrian Awards Gala on February 20, 2018 at the New York Marriott Marquis.

“Building upon a 60-year tradition, the 2017 Adrian Awards will honor exemplary travel marketing,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “To ensure that we recognize and celebrate the true trailblazers in the field, this year we’re introducing a few additional categories that reflect emerging trends in travel and hospitality marketing.”

HSMAI is introducing a new entry category in 2017 to recognize cross-discipline work: Integrated Marketing Campaign. Utilizing at least two of the following: advertising, public relations, digital marketing, these campaigns offer a unified and seamless experience for consumers to interact with the brand/enterprise, designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

The Adrian Awards has also added new Geo-Targeted Campaign and Experiential Campaign categories to each division (advertising, digital marketing, and public relations).

“Our theme for this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero,’” said Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI. “Travel marketing professionals are often the unsung heroes of the hospitality industry, and the Adrian Awards are the perfect way for the industry to acknowledge their phenomenal contributions.”

Travel industry professionals and agencies compete in three divisions: advertising, digital marketing, and public relations. Gold, Silver, and Bronze awards will be given in each category. Platinum winners are selected as the most extraordinary entrants, and the highest distinction—“Best of Show” —is granted to the top Platinum winners. Winners are showcased in the HSMAI Adrian Awards Winners Gallery.

Benefactor Awards presented at the gala include the following:

  • Leader in Sustainable Tourism Award, presented by HSMAI in conjunction with National Geographic Traveler, for exemplary leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program.
  • Pioneer in Visual Storytelling Award, presented by benefactor Libris by Photoshelter.

The Adrian Awards’ early entry deadline is August 22, 2017 and the final deadline is September 15, 2017. All entries for the Adrian Awards must be submitted online. In addition, HSMAI is accepting nominations for “The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization 2017,” and Lifetime Achievement honors. For submission guidelines and award information, visit

The Adrian Awards entries will be judged by advertising, digital marketing, and public relations experts and leading members of the travel industry. Professionals interested in being a judge can contact HSMAI at

For more information on the Adrian Awards competition please contact Ellen Wilson at, visit, or follow Adrian Awards news on Twitter at For information on becoming an Adrian Awards partner, contact Elise Rhinehart at