Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your website must anticipate and answer questions that the shopper is likely to have during the research and purchase process.
So, why do the vast majority of shoppers not convert to bookers? Conversion rate on a leisure hotel’s website can be 1-5%. Meaning between 95-99% of website visitors are not booking online during that session.
If you answer the shoppers questions effectively, you will likely see your conversion rate increase and the number of phone calls you receive decrease. The people who come to your site are obviously interested in your offering. It’s your website’s job to nurture those shoppers into bookers.
In this episode of the Fuel Hotel Marketing Podcast, we look at the questions that your hotel website should be answering in order to help your website visitors become loyal guests.
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At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit our website or check us out on Facebook, Twitter, Instagram and Google+.