InterContinental Hotels Group (IHG) and LRR Holdings LLC announce the opening of Crowne Plaza HY36 Midtown Manhattan. As the newest Crowne Plaza property, the design-centric newcomer has set out to completely transform future standards for the modern business traveler. Located at 320 West 36th Street mere blocks from the Javits Center and flourishing Hudson Yards neighborhood, Crowne Plaza HY36 already holds TripAdvisor’s number one spot for New York City hotels after celebrating flourishing reviews alluding to the hotels commitment to personal excellence.
“As we reinvent the Crowne Plaza brand, we hope to adopt the flare and energy the up-and-coming Hudson Yard neighborhood attracts, while adding our own unique narrative,” said Dieter Schmitz, IHG Area General Manager. “We will tap guests and New York’s iconic energy to help us recreate this authentic story via a refreshingly genuine and energizing guest experience unlike any other in New York City. We know travelers have hundreds of options here in New York City and we take immense pride in ensuring our guests leave feeling valued, refreshed and energized by our escape from the robotic, cookie-cutter norm in hospitality today.”
The property has adopted the brand’s newly introduced Guest Love Essentials, including premium pillows, newly-designed collateral and the MOMENTUM by Timo Weiland uniform collection for hotel team members. In addition, the property features complimentary WiFi throughout the hotel with IHG Connect®, in-room coffee stations, power everywhere and a beautiful fitness center.
“The opening of the Crowne Plaza HY36 Midtown Manhattan marks yet another milestone in the Crowne Plaza Accelerate transformation journey for the brand,” said Eric Lent, VP, Crowne Plaza, Holiday Inn and F&B Solutions, the Americas, at IHG. “The level of planning that went into this New Modern property is staggering, and guests are sure to be wowed by every last detail. On behalf of the entire IHG team, congratulations to Owner, Lance Steinberg, of LRR Holdings LLC, Dieter Schmitz, and their entire staff for launching a beautiful new hotel in the heart of one of the world’s busiest markets.”
Designed by NYC based architecture firm Stonehill Taylor, the hotel boasts a New Modern industrial facade inspired by the surrounding neighborhood’s transportation centers. Emulating nearby mega hubs such as Penn Station, the Lincoln Tunnel, and Grand Central Station, soaring concrete columns running the height of the atrium compliment the five 50-foot tall cascading light fixtures that are visible both indoors as well as from passerbys. Supplementing the striking architecture, K&Co creates a modern, yet welcoming design throughout. From the common areas to the guestrooms, natural materials meet vibrant colors and structured patterns for a sleek and airy feel. Guestrooms are custom designed with functionality in mind and boast hidden elements such as retractable bed lights and wireless charging stations alongside an expansive work desk. Floor to ceiling windows transition into sleek fixtures, a spa like shower and refreshing subway tile in the bathroom.
TGA (The Great American), a brand-new restaurant concept, will be unveiled on the ground floor. The destination restaurant will serve American fare with an inventive twist offering dishes such as salmon crudo and wagyu burgers. 12-foot glass garage doors create an airy and posh atmosphere to compliment a neighboring outdoor patio and beer garden that features a second full bar and retractable skylight roof. Designed for year-round enjoyment, scrumptious food and imaginative mixology pair with a lively vibe to enchant travelers and lure in locals. Boasting a very unique seasonal indoor-outdoor dynamic, TGA aims to bridge the gap of the greatest American generations through food, drinks, and experiential dining that Midtown New York City has been yearning for.
With an eye for wellness, a fully equipped athletic studio is accessible to all guests. To help travelers stay focused, energized and in-line with their routine, the on-site fitness center features state-of-the-art Peloton bikes, where cyclers can spin with a live trainer, and Ample Woodway treadmills, providing a larger running surface and sufficient space for the elite athlete. Quality sleep is nurtured in-suite with a three-step aromatherapy kit that transports guests to a state of serenity. In addition to the on-site fitness studio and amenities, the hotel is also in close proximity to nearby jogging and biking trails, outdoor ice skating rinks, and many more recreational activities that New York City has to offer.
Boasting 1,290 square feet of flexible meeting space, Crowne Plaza HY36 houses two meeting rooms, the Hudson and Midtown Board Room. Located on the ground floor, guests can utilize the 24-hour business lounge which offers a stylishly comfortable work environment, unlimited Wi-Fi access and a printer, copier and scanner all-in-one. Business travelers can relax as the Crowne Plaza Meetings Director serves as a dedicated point of contact to handle the logistics of all on-site gatherings. The new hotel offers a Daily Meetings Debrief, providing an itemized daily list of expenses to effectively manage a budget in real-time.