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IHG Launches Avid Hotels Franchising in Mexico

Rendering of a avid hotel prototype

IHG Launches avid hotels Franchising in Mexico

IHG (InterContinental Hotels Group) today announces that avid™ hotels, its new high-quality midscale brand, is now available for franchising in Mexico. The launch of the brand in Mexico closely follows the introduction of avid hotels in the U.S. and Canada last fall, where the company has already signed 75 franchise agreements. 

Jorge Apaez, Chief Operating Officer, Mexico, Latin America & the Caribbean, IHG, said: “On the heels of IHG’s successful introduction of Staybridge Suites® and Candlewood Suites® in Mexico, launching avid hotels reinforces IHG’s leadership position in this market. The company currently has 140 hotels open in Mexico and an additional 31 in the pipeline, and with the launch of avid hotels, IHG is further demonstrating its commitment to continued growth in Mexico alongside our franchisees.”  

Extensive research went into the development of avid hotels, and as a result, the brand has been thoughtfully designed for travelers who want a hotel stay that meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point expected to be about 10-15 percent less than IHG’s industry-leading Holiday Inn Express® brand. 

Brand features include:  

German Ongay, Regional Vice President, Franchise Sales & Development, Mexico IHG, added:“Since IHG announced this new brand last fall, we have heard from many franchisees across Mexico who are excited to add an avid hotels property to their portfolio. IHG has a trusted record of delivering what our guests want, and there is no doubt that the avid hotels brand will provide a superb guest experience at a great value. We are excited to introduce this new brand to the Mexican market.”

In addition to creating the brand to meet guests’ needs, its design and operating model was developed in collaboration with an owner advisory board, ensuring that avid hotels are efficient to build, operate and maintain. All avid hotels will be designed for new build construction on an average lot size of approximately 6,400 square meters and will be built with an environmentally friendly and efficient design. The first avid hotels property, located in Oklahoma, began construction just eight weeks after the brand was launched in the U.S. and is anticipated to open in Q3 2018, months ahead of original projections.

The franchise fee for the brand will be five percent of gross rooms revenue, and all avid hotels franchise agreements for Mexico executed before Sept. 30, 2018, will be eligible for a two-point franchise fee discount in year one and a one-point franchise fee discount in year two. This incentive can only be earned if the hotel opens by Sept. 30, 2020.

Posted by on February 20, 2018.

Categories: Development

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