The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content.
HEBS Digital’s first installment in 2018 of the HEBStrategy – ur whitepaper series covering the latest news and trends in hotel digital marketing and technology – is now available for download! The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content.
Download the HEBStrategy Q1 2018 whitepaper to learn about:
- What’s Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC).
- From the Design Studio: How can you use content to turn lookers into bookers? We share some of our favorite examples of strategic approaches to design that have helped to generate more direct bookings.
- Metrics that Matter: Learn how to take a data-driven approach to your creative decisions, and ultimately see a positive impact on your hotel’s bottom line.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Gucci’s recent Instagram campaign, as well as the innovative video tutorials for Google’s Pixel 2 phone.
- Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.
Gain access to these insights when you download the Q1 2018 HEBStrategy whitepaper today.