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Tru by Hilton Touches Opens in Three New States

Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, expanded its footprint to three new states with its latest property openings in Garland, Texas, Farmville, Virginia, and Cedar Rapids, Iowa. Since opening its first property less than a year ago, Tru by Hilton has championed a truly authentic experience for guests who share a zest-for-life mindset and desire to explore the local events and attractions around their hotel.

“When we first concepted Tru by Hilton, we understood the challenge of delivering a consistent product across a franchise brand while offering that tailored experience our guests are seeking and expecting,” said Alexandra Jaritz, global head, Tru by Hilton. “We know today’s travelers enjoy taking in local sights and activities, so we strive to provide those opportunities both inside and outside of our hotels, from the unique murals in our lobby to local recommendations of things to do and see provided by our team members.”

To infuse character and a sense of place into each Tru by Hilton, all properties feature a mural as the focal point of the lobby, designed specifically for that location with input from the general manager. For recommendations of things to do and places to eat, guests can check out the “Tru-ly” local engagement wall situated near the elevator banks, where Tru by Hilton team members and guests leave suggestions of their favorite restaurants, attractions and activities. Tru by Hilton guests can also enjoy gourmet snacks and beverages from regional brands — including single-serve beer and wine — available 24/7 in the “Eat. & Sip.” market located in the heart of the lobby.

The three new properties represent the first Tru by Hilton hotels in Texas, Virginia and Iowa.

Posted by on March 1, 2018.

Categories: Openings

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