SantaPark Arctic World Drives Growth and Guest Satisfaction with Oracle Hospitality Cloud – By Matt Nicholls
SantaPark Arctic World offers the best of Lapland with variety of Christmas themed experiences as well as nature experiences in the heart of the Arctic Circle in Rovaniemi, Finland. Founded in 1997 and located in the official hometown of Santa Claus, it is only fitting that their vision is to be the world leading Christmas theme park!
SantaPark Arctic World offers the best of Lapland with variety of Christmas themed experiences as well as nature experiences in the heart of the Arctic Circle in Rovaniemi, Finland. Founded in 1997 and located in the official hometown of Santa Claus, it is only fitting that their vision is to be the world leading Christmas theme park! With Spectacular views over the treetops, the resort offers a truly unique combination of local tradition, Lappish heritage and modern Nordic design. Most importantly, this multi-award-winning resort is open all year round; forget the 12 days of Christmas, we now have the 12 months of Christmas – Thank you, SantaPark!
As you can imagine, it’s quite a popular destination. SantaPark can host over 3000 visitors per day during peak times, and with the park’s ever-growing popularity and opening of its own Arctic TreeHouse Hotel, the company recognized the need for a cloud-based, all-in-one hospitality platform. It’s great to see SantaPark Arctic World looking to thrive with our Cloud based solutions, especially given how remote the Arctic Circle is. Katja Ikäheimo-Länkinen, the Owner of SantaPark Arctic World, explains, “After reviewing variety of offers from different companies, we realized that only Oracle could provide a single cloud platform with the flexibility to cater to the uniquely varied blend of guest attractions we offer. After seeing its capabilities presented to us, we made the decision and we are confident it will help us meet and exceed our guests’ needs.”
SantaPark Arctic World loved how quickly and smoothly they were able to merge their existing theme park with their new hotel business, all thanks to an agile cloud platform with standardized business rules and built-in, customizable hotel best practices. In just three months, Oracle’s Consulting Service team and Customer Success Manager were able to fully implement Oracle Hospitality Cloud, answer all pertinent questions, and organize employee training. This speedy implementation means that in only a matter of week, they could focus their attention back on what matters most; their customers.
A comprehensive and clear reporting tool is one of the biggest benefits to Oracle Hospitality Cloud from a company perspective. 60,000 visitors flock to SantaPark Arctic World each year to enjoy a wide variety of Christmas themed attractions, including an ice gallery, Santa’s secret forest, elf school, a gingerbread bakery and a sleigh ride. Just in case anyone needs some more wow factor, Santa’s home cave is the only place in the world where it is possible to cross the Arctic Circle underground! Thanks to the flexibility of Oracle Hospitality Cloud, all of these activities are all integrated on a single platform, enabling analysis of a variety of metrics such as overall guest behaviors and seasonal preferences that can be used to provide their guests with unique and personalized holiday experiences. Katja explains how “[Oracle Hospitality’s] comprehensive reporting allows us to comfortably manage our growth, supporting SantaPark Arctic World’s goal to be the leading resort in Finland by 2020” – Merry Christmas from Oracle!
I hope you’ve found SantaPark Arctic World just as magical as I do, and if you want to find out more about this truly amazing hotel then please read our case study.