As the world’s largest tourism trade fair, ITB Berlin, commences this week, Austria’s Imlauer Hotels announces it has appointed the global hotel industry’s leading cloud platform, SiteMinder, to provide the technology it needs to broaden its visibility to guests online. Imlauer Hotels consists of four, four-star properties located in Salzburg and Vienna, which ranked among Europe’s top 10 destinations in 2017 as measured by international arrivals.
Using SiteMinder’s technology, Imlauer Hotels can now market and sell its rooms on 350 of the world’s top hotel booking channels. The increased reach gives the hotel group the opportunity to boost reservations and revenue, and attract larger segments of both the corporate and leisure markets it caters for.
“SiteMinder has helped to create and enhance our presence in many markets. Without their technology, filling and managing 300 rooms becomes far more complex and time-consuming, and we lower our chances of getting in front of the guests we know are searching for the local charm and Austrian hospitality that our properties offer,” says Imlauer Hotels’ assistant general manager, Daniel Zwieb.
“Austria offers so much to the millions of tourists that visit the country each year, and we couldn’t be more pleased to support Imlauer Hotels in opening their doors more widely to this audience,” says Clemens Fisch, Regional Manager – DACH at SiteMinder.
To see SiteMinder at ITB Berlin, visit www.siteminder.com/events.
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 28,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
About Imlauer Hotels
Consisting of four hotels in Salzburg and in Vienna, Imlauer Hotels is characterised by its Austrian hospitality, pleasant ambience and top service. The company was founded in 1999 by Georg Imlauer, who began as the restaurant manager and, later, a tenant of StieglBräu, which is today Hotel Imlauer & Bräu. Imlauer Hotels places focus on people and the environment, having certified in 2015 with the Austrian Ecolabel as recognition of its contribution to sustainable tourism.
For more information, visit imlauer.com.