The newly rebranded Radisson Hotel GroupTM announces Radisson Collection, a collection of exceptional hotels in landmark locations. Radisson Collection brings together the finest hotels in the Radisson Hotel Group portfolio. 14 hotels are confirmed to join the collection following the launch.
“72% of travelers prefer to spend their money on experiences rather than material things and the Radisson Collection caters to this demand,” comments Federico J. González, President & CEO, the Rezidor Hotel Group and Chairman of the Global Steering Committee, Radisson Hotel Group. “The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service. Ultimately, the brand and the hotels will be defined by the people who visit them and those who serve in them. We are incredibly proud of our global debut and look forward to the continued growth of our exceptional collection globally.”
Radisson Collection will benefit from the power of the Radisson Hotel Group with a strategic market positioning and scale of a global brand. The collection will give hotel owners an opportunity to join an international network while maintaining the identity and authenticity of their hotels and resorts through a flexible framework for affiliation and endorsement. The member hotels wanting to build market recognition can choose to lead with the brand or lead with their hotel identity. The collection affiliation provides member hotels with international brand services, operational expertise, infrastructure and loyalty program, designed to optimize the owner’s return on investment.
Radisson Collection Brand Led Properties:
Radisson Collection Strand Stockholm, Sweden
Radisson Collection San Marco Venice, Italy *
Radisson Collection Ukraina Moscow, Russia
Radisson Collection Paradise Resort & Spa Sochi, Russia
Radisson Collection Royal Copenhagen, Denmark
Radisson Collection Royal Mile Edinburgh, Scotland
Radisson Collection Warsaw, Poland
Radisson Collection Ikoyi Lagos, Nigeria
Radisson Collection Agra, India
Hotel Identity Led Collection Properties:
The May Fair London, United Kingdom, A Radisson Collection Hotel *
Old Mill Belgrade, Serbia, A Radisson Collection Hotel
Symphony Style Kuwait, A Radisson Collection Hotel
Hormuz Grand Muscat, Oman, A Radisson Collection Hotel
The Emerald Grand & Spa Lagos, Nigeria, A Radisson Collection Hotel
*Pending final legal agreement and approval
Each hotel will offer meaningful local touches providing guests with a genuine insight into the destination. This includes locally curated art and sustainability programs, locally inspired food and drink offerings and Running Collections; suggested running paths to explore the local neighborhood. Guests will be able to create their own customized experiences at each hotel.