NextGuest Technologies and HEBS Digital Names Peter Seidenberg As Its Chief Executive Officer

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NextGuest Technologies and HEBS Digital Names Peter Seidenberg as its Chief Executive Officer

NextGuest Technologies, the parent company of HEBS Digital and Serenata CRM, introduces its new Chief Executive Officer, Peter Seidenberg.

NextGuest Technologies (‘NextGuest’), the parent company of HEBS Digitaland Serenata CRM, today announces Peter Seidenberg as its Chief Executive Officer, effective immediately. NextGuest Technologies, founded by entrepreneur Max Starkov is an award-winning digital technology and marketing firm. Seidenberg will be responsible for continuing to drive innovation, developing new product offerings, and improving operational practices.

Peter SeidenbergSeidenberg has been involved with HEBS Digital and the growth of its holding company NextGuest since 2015, when PPC Enterprises (‘PPC’) acquired a majority ownership stake in the business. With the company currently in a growth stage, Seidenberg brings operational experience to the organization to support growth and the integration of HEBS Digital and Serenata with the expectation of bringing new innovative products to market.

“For nearly 20 years I devoted my life to growing this company, and I am confident that Peter will take this company to the next level for our clients,” said Max Starkov, Founder & Director of HEBS Digital. “I will continue to be a contributor—writing articles, going to conferences, and more, while Peter will help ensure that NextGuest’s operations are set for growth and innovation.”

Seidenberg comes to NextGuest with a wealth of experience, including a combination of software company operating and investing experience. He was most recently Managing Director at MVC Capital, Inc. (“MVC”), an affiliate of PPC, with over 25 years of experience in private equity and venture capital investing, corporate finance, and general management. Since April of 2005 Seidenberg has played a number of key roles, including acting as MVC’s CFO from 2005 to 2013 and executing and monitoring investments from 2005 to 2018. 

Seidenberg held a variety of leadership positions prior to MVC in finance, operations, business development, and general management capacities. Mr. Seidenberg’s previously held positions include Principal and COO of Nebraska Heavy Industries; CFO of Commerce One, Inc. (NASDAQ:CMRC); and Director of Finance and Business Development for Plumtree Software, Inc. (NASDAQ:PLUM). Seidenberg received both his Bachelor’s degree and MBA from Cornell University. 

“We are thrilled to have Pete join the team. With his operational leadership, we will find ourselves far better positioned to bring digital marketing expertise and to scale our technology platforms to a wider hospitality audience,” said Jason Price, EVP and co-founder of HEBS Digital. 

When asked about his vision for the future of NextGuest, Seidenberg said, “As we grow NextGuest Technologies, the path to success will be through a customer-centric approach. We will streamline operations so we can deliver better products and services faster; pushing our current and future technology to be more innovative by answering the needs of our clients and the industry; and growing our NextGuest technology and marketing platform with an integrated approach so that we are driving incremental revenue for our clients in the most cost-efficient way.” 


NextGuest Technologies is an integrated hospitality technology and digital marketing company comprised of HEBS Digital and Serenata CRM. Combining our leading technology with innovative strategy, design, and digital marketing solutions, we are closing the loop on the customer journey with the first fully-integrated guest engagement, acquisition, and marketing platform.

NextGuest Technologies helps hoteliers to increase direct bookings and revenue, lower distribution costs, and increase the lifetime value of guests by combining the power of CRM with guest acquisition marketing. Its diverse client portfolio spans the globe and consists of top luxury and boutique hotel chains, independent hotels, resorts, casinos, franchised properties, hotel management companies, and DMO and tourist offices.

NextGuest’s mission is to continue to build a portfolio of innovative technology companies that are paving the way in the industry – exclusively focusing on companies that are the best at what they do in the hospitality space. 


Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425