Driftwood Acquisitions and Development, a privately held investment firm specializing in the acquisition and development of high-quality hotel assets, today announced the appointment of Kattie Maldonado as marketing director. In her new role, Maldonado will be responsible for developing and executing advertising campaigns and marketing strategies at a local, national, and international level, with an emphasis on digital marketing, public relations and print advertising.
“We are excited to have Kattie join the Driftwood team,” said Carlos Rodriguez Sr., CEO of Driftwood Acquisitions & Development. “With her integrated marketing experience and knowledge of the real estate industry, Kattie will play an important role in enhancing the quality of our business to business and customer relations.”
Prior to joining the Driftwood Acquisitions & Development team, Maldonado served as communications director for ISG World, where she was responsible for aligning social media, public relations and content marketing efforts with a focus on the international ultra-high net worth individual (UHNWI) markets. Her prior experience also includes marketing and leadership roles at the University of Miami’s School of Business Administration and The Jills at Coldwell Banker.
Maldonado earned a master’s degree in business administration and a Bachelor of Science degree in communications from the University of Miami.