Moxy Hotels announced today a multifaceted collaboration with the award-winning improv theater, Upright Citizens Brigade (UCB). The two brands will team up to debut an original employee crew training program to heighten the guest experience, as well as to kick-off brand-wide ‘Hey Moxy!’ Happy Hours for guests to join in the fun.
Founded by comedy legends Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh, UCB is bringing a fresh approach to Moxy’s already-unique staffing culture, which is focused on delivering authentic, memorable and fun experiences to a different kind of traveler – the Fun Hunter. Together, the brands will equip Moxy Hotels’ ‘Crew Members’ with original improv training videos featuring UCB-trained actors who are engaging, informative and create a new way to highlight Moxy’s unique approach to customer service.
“With its dynamic culture and playful spirit, UCB felt like a natural partner for Moxy Hotels,” said Vicki Poulos, Senior Global Brand Director, Moxy Hotels. “Talent is one of the biggest differentiators for the disruptive Moxy Hotels brand and we could not be more excited to leverage UCB’s expertise to boost our bold training program.”
Moxy’s crew embodies the spirit of the brand – Being a Moxy Crew Member means more than just hooking guests up with extra towels. Moxy crew members love doing it all, they enjoy authentically chatting it up with guests, living in the now while knowing what’s next– all with a high energy and a fearless do-it-yourself attitude.
As an extension of the brand’s evolved training program and its 24/7 cheeky guest programming, Moxy Hotels is rolling out on-property Happy Hours, where fun hunters can join in an actual UCB improv workshop at the bar. These complimentary ‘Hey Moxy!’ improv workshops will kick off at Moxy New York Times Square’s Bar Moxy (located on the 2nd Floor), Sunday, May 20 from 5.30-6.30pm, ahead of its popular weekly Game Night. Guests taking part in the workshop will be able to sip on the hotel’s signature welcome cocktail – on the house.
“We are excited to work with Moxy Hotels to help them create unique training sessions for their staff, as well as to bring improv into their Times Square Bar Moxy, which is already such a lively and fun place,” said UCB head of team learning Chelsea Clarke. “UCB is always looking for creative ways to expose people to improv, which is first of all, a great time, and second, can really improve people’s creativity and communication, even beyond the session. I think people are surprised by how useful “yes and” can be in their communication, collaboration and creativity at work.”