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This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.
Chris Cahill, until now CEO Luxury Brands and CEO North America, Central America and Caribbean Region, assumes the role of Deputy CEO responsible for Hotel Operations. Jean-Jacques Morin, until now Chief Financial Officer, has been appointed Deputy CEO responsible for Finance, Communications and Strategy.
Eric Cheng, Senior Director, Development, China, recently joined the company from the UAE's Emaar Hospitality Group's and was based in the regional office in Shanghai, where he held the position of Head of Business Development, China. Knight Kang, Senior Director, Development, China, has been appointed from Accor Hotels, China, where he served as Senior Director, Development, Greater China.
Located in Al Seef Al Seef Hotel by Jumeirah is spread across 10 clusters of Arabian Bayts (homes), tucked away amidst the rooftops and courtyards of a souk
U.S. hotel occupancy decreased 3.3% to 69.8% during the week of 9-15 September, and a 0.3% ADR decrease to $131.03 pushed RevPAR down 3.7% to $91.47.
During the week of 9-15 September, Canadian hotel occupancy dipped 0.7% to 78.5%, but a 4.3% ADR increase to 177.99 Canadian dollars ($137.95) lifted RevPAR up 3.6% to CA$139.71 ($108.30).
Revolutionary, patent-pending software solution to drive ancillary revenue strategies
Group bookings for events are a key part of most hotels’ business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent’s white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking management.
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15%. This explains why Booking.com dramatically decreased its advertising spend.
Auckland has been one of the region’s best performing hotel markets with RevPAR of the major hotels increasing by 60% over the past five years. Government and tourism agencies have been calling for more hotels to cope with the influx of international visitors. Developers and investors are responding despite increasing construction costs and local government taxes. But is their response proportional to the need?